Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors. Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Britons are the world's most international diners
13 March 2013
A new study announced by Ipsos MORI reveals that the British are the world’s most internationally-minded when it comes to home dining preferences.

One in Three Brits Ready to Eat Horsemeat
26 February 2013
A new survey by Ipsos MarketQuest shows that a large proportion of Brits would be happy to eat regulated and labelled horsemeat.

Investigating how both consumers and health professionals understand healthy eating messages
23 April 2012
The Food Standards Agency in Scotland commissioned Ipsos MORI to undertake research to explore how consumers and health professionals understand healthy eating messages around starchy foods and foods high in fat and/or sugar.

Buying British Food
16 November 2011
Supporting the local economy is a driver for buying British food, according to new Ipsos MORI research.

Wellbeing not waistlines the priority for parents' food choices
06 November 2011
Parents are more interested in long term benefits of healthy food choices rather than obesity levels.

Three in five milk buyers say they would never buy milk produced in large indoor dairies
1 September 2010
The results of a recent Ipsos MORI survey, commissioned by the World Society for the Protection of Animals (WSPA) show that three in five (61%) adults across Great Britain who buy milk say they would never buy it produced in large-scale indoor dairy sheds.

Survey on Class
19 March 2008
Ipsos MORI and Ben Schott of 'Schott's Almanac' have teamed up to explore the British public's attitudes towards Class.

Big Breakfast Evaluation
December 2006
This Ipsos MORI survey asked parents about their knowledge of, and attitudes towards, the Big Breakfast Initiative, a free breakfast service available to all primary school children across Glasgow.

Over Half Of Britain Has No Idea When Food Comes Into Season
26 May 2006
New research from Gardeners' World magazine exposes the nation's lack of knowledge of British food seasonality. The magazine asked over 1,000 adults when a range of ten quintessential British fruits or vegetables came into season, but worryingly discovered that on average 63% of respondents didn't have a clue.

British Views On Sin
6 February 2005
British people consider cruelty to be the country's 'deadliest sin' according to a new survey for the BBC by MORI. The research, for The Heaven and Earth Show, was to find if the seven deadly sins are still relevant to today's society, or if there are 'modern sins' which have taken their place.