Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors.  Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences.  Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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One in Three Brits Ready to Eat HorsemeatOne in Three Brits Ready to Eat Horsemeat
26 February 2013
A new survey by Ipsos MarketQuest shows that a large proportion of Brits would be happy to eat regulated and labelled horsemeat. One in Three Brits Ready to Eat Horsemeat

Public's views on prostitution
4 September 2008
Ipsos MORI recently undertook a two-part survey for the Government Equalities Office on the subject of prostitution. Public's views on prostitution

Public attitudes to climate change, 2008: concerned but still unconvinced
23 June 2008
New research by Ipsos MORI, updating last year's Turning Point or Tipping Point Report, finds the public concerned about climate change but far from convinced about the science or the Government's green agenda. Public attitudes to climate change, 2008: concerned but still unconvinced

Public Sceptical About The Future Of Public Services
13 October 2006
The British public are increasingly sceptical of the Government's ability to improve public services, according to the latest Ipsos MORI Government Delivery Index - our regular 'health check' on government performance and public expectations. This scepticism is particularly apparent with the NHS, for which public expectations have reached a record low. Public Sceptical About The Future Of Public Services

MORI Political Monitor May
2 June 2005
Q1 How would you vote if there were a General Election tomorrow? MORI Political Monitor May

MORI Political Monitor March
24 March 2005
Q1 How would you vote if there were a General Election tomorrow? Which party are you most inclined to support? Base: 3,819 British adults, 18+ MORI Political Monitor March

MORI Political Monitor December
31 January 2005
MORI's December Political Monitor gives the Liberal Democrats their highest share of the vote all year among those who say they are absolutely certain to vote in an immediate General Election, as measured by MORI's monthly survey. Their vote share, on 26%, is up by 3 points from November, and up eight points from the year's low back in May. Labour remain unchanged, on 35%, and the Conservatives are down 1 point, on 30%, since our November survey. If these figures were replicated at a General Election, and assuming a national uniform swing, we would expect a Labour majority of over 100 seats, with the Liberal Democrats still in third place but with as many as 75 MPs in total. MORI Political Monitor December

Scottish Executive Stakeholder Survey
16 December 2004
MORI Scotland was commissioned by the Office of Chief Researcher (OCR) on behalf of the Permanent Secretary to undertake a comprehensive, corporate-level, survey of the Scottish Executive's stakeholders. The aims of the survey were to: Scottish Executive Stakeholder Survey

MORI Political Monitor November
7 December 2004
Labour's lead over the Conservatives remains in November's MORI Political Monitor. It currently registers 35% support among those certain to vote (down four points on October's measure). The Conservatives are at 31%, up two points, with the Liberal Democrats on 23% (up one). Ratings of both Tony Blair and Michael Howard remain negative, by a 2:1 margin. Defence and foreign affairs remains, in the eyes of British voters, the most important issue facing Britain today, although those who say the NHS and Health is most important has gone down, slightly, from 36% last month to 32% this month. After hitting 20% in October (the highest level for four years), mentions of pensions/social security have fallen to 12%. MORI Political Monitor November

MORI Political Monitor November - Topline Results
7 December 2004
Labour's lead over the Conservatives remains in November's MORI Political Monitor. It currently registers 35% support among those certain to vote (down four points on October's measure). The Conservatives are at 31%, up two points, with the Liberal Democrats on 23% (up one). Ratings of both Tony Blair and Michael Howard remain negative, by a 2:1 margin. Defence and foreign affairs remains, in the eyes of British voters, the most important issue facing Britain today, although those who say the NHS and Health is most important has gone down, slightly, from 36% last month to 32% this month. After hitting 20% in October (the highest level for four years), mentions of pensions/social security have fallen to 12%. MORI Political Monitor November - Topline Results

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Political and Social Trends

Political and Social TrendsOur long term political and social trends are unrivalled amongst polling organisations.

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Statement on accusations by Labour List

A statement by Ipsos MORI in response to an article on the Labour List blog.

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