Investigating how both consumers and health professionals understand healthy eating messages
23 April 2012
The Food Standards Agency in Scotland commissioned Ipsos MORI to undertake research to explore how consumers and health professionals understand healthy eating messages around starchy foods and foods high in fat and/or sugar.

Wellbeing not waistlines the priority for parents' food choices
06 November 2011
Parents are more interested in long term benefits of healthy food choices rather than obesity levels.

Testing the Eatwell Week Resource
21 September 2011
Testing of ‘eatwell week’, a week-long menu of meals and snacks designed to demonstrate to consumers how to create a healthy balanced diet.

South Asian Community "Unconcerned" By Salt's High Stroke Risk
25 August 2006
The Stroke Association has worked with the Food Standards Agency (FSA) and Ipsos MORI to gauge awareness of the relationship between salt and high blood pressure — a major contributing risk factor for stroke. The survey of over 300 Britons of south Asian origin found that only 19 people (six per cent) knew the maximum recommended salt intake was 6g a day, with a tiny proportion, five per cent, naming stroke as a primary health concern.

Healthy Eating Information For Parents
22 August 2006
A recent Ipsos MORI omnibus survey, published by Kingsmill, has found that almost half of parents in Britain would welcome more information about healthy eating for children 'a great deal' (45%). Moreover, more than four in five parents would welcome this 'at least a little'.

Improving Diet And Lifestyle
15 November 2005
When asked spontaneously, almost two-thirds (63%) of adults in Great Britain say they have personally undertaken some type of change to their family's eating habits or activity levels in the past year, in order to lead a healthier lifestyle. The research conducted by Ipsos MORI for the National Consumer Council shows that five per cent claim to have made at least four changes. Women are generally more likely to have made changes than men (66%, compared with 61%).

Public Attitudes To Diet And Health Research
12 October 2005
A new report, published by MORI on behalf of the Biotechnology and Biological Sciences Research Council (BBSRC) shows a broad awareness of the different types and applications of research into diet and health. However, there appears to be low awareness of how science works or how scientific excellence should be judged in practice.

GM Food: Public Opinion
5 July 2004
As the Government moves towards a decision about whether GM crops should be grown commercially in Britain, a survey by MORI for the University of East Anglia shows how the British public feel about GM food and crops.

UEA - GM Food Final Topline
5 July 2004
For some questions where we have split the sample, we were trying to test the effect of providing respondents with additional information. For instance, QB1 and QB2 are identical statements, except the former had "in the same way as the private sector does" in the statement. As the results below illustrate, mentioning the private sector in this way does not have a statistically significant impact on public opinion. Similarly, by reading out two sides of the argument about the use of providing a subsidy for private healthcare or schooling (see questions 5-8) does not seem to have a statistical impact on public opinion. As well as providing the results for each split sample, we have also combined the results for ease of reference.

Children's Christmas 'Fat' Worries
6 January 2004
More than a third (36%) of 11-15 year olds are worried that they might put on too much weight over Christmas and three quarters (74%) anticipate that their diet will be fairly unhealthy during the holidays, according to research conducted by the MORI Social Research Institute.