Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors. Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Reuters Marginal Constituencies poll - Wave 5
3 May 2010
The last of our polls in key marginal constituencies, Ipsos MORI’s new poll for Reuters points suggests that the Conservatives are inching towards a majority with a 7% swing from 2005 in these key battleground constituencies.

Reuters Marginal Constituencies poll - Wave 4
29 April 2010
The fourth of our polls in key marginal constituencies, Ipsos MORI’s new poll for Reuters points towards a hung parliament; but a week before polling day, almost half of voters say they may still change their mind. Interviews were conducted on 23rd- 26th April 2010.

Reuters Marginal Constituencies poll - wave 3
22 April 2010
The third of our polls in key marginal constituencies, Ipsos MORI’s new poll for Reuters shows a doubling of support for the Liberal Democrats. This has come mostly from people who were previously not sure whether they would vote, rather than from the Conservative or Labour core vote.

Reuters Marginal Constituencies poll - Wave 2
8 April 2010
The second of our polls in key marginal constituencies, Ipsos MORI’s new poll for Reuters suggests that there is appetite for change in these marginals, but that Cameron has not yet convinced these voters that he is more capable than Brown.

Marginals Poll - March 2010
24 March 2010
Data is based on 1,007 adults aged 18+ across 56 marginal constituencies in Great Britain. These are Labour held constituencies which the Conservatives need a swing of between 5% and 9% to win.