Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors. Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Political Monitor: Satisfaction Ratings 1997-Present
16 May 2010
Q3-6 Are you satisfied or dissatisfied with the way ... ... the government is running the country? ... ... is doing his/her job as ...?

Most Capable Prime Minister - Trends
6 May 2010
Q Who do you think would make the most capable Prime Minister?

Best Party Leader In Key Respects
29 September 2009
Q In choosing between [party leaders' names], which leader do you think … ...best understands the problems facing Britain? ...would be best in a crisis? ...leads the most united team? ...is best able to deal with the challenges of the 21st century?

Trustworthiness of Politicians - Trends
12 October 2007
Q In general would you describe each of the following politicians as trustworthy or not?

Political Leaders And Trust
12 October 2007
Ipsos MORI's recent poll for The Sun gives the Conservatives a three-point lead over Labour among those who say they are certain to vote.

Ipsos MORI Political Monitor September 2007
30 September 2007
The September Political Monitor, mostly conducted during Labour's conference in Bournemouth, includes the public's detailed assessment of the best party on each of the key issues facing the country.

Mid-Conference Political Survey, September 2007
30 September 2007
Our "election fever" political survey, conducted after the end of the Labour Party conference but before the Conservative Party conference began, found Labour with 41% of the vote and well clear of the Conservatives.

Ipsos MORI Political Monitor August 2007
3 September 2007
Ipsos MORI's August Political Monitor puts Labour five points ahead of the Conservatives (41% vs 36%), with the Liberal Democrat share at 16%. Gordon Brown's personal rating shows 43% of the population satisfied with the way he is doing his job as Prime Minister.

Attitudes Towards Gordon Brown, Foot And Mouth And The EU
11 August 2007
Ipsos MORI's latest poll for the Sun (conducted on the telephone from 8-9 August) indicates that the 'Brown bounce' continues, with Labour leading over the Conservatives on voting intention among those who say they are 'certain to vote'. Brown is seen to outstrip both Cameron and Campbell in being seen as trustworthy, as well as being perceived as 'better in a crisis' and 'better at understanding the problems facing Britain'.

Ipsos MORI Political Monitor July 2007
22 July 2007
Ipsos MORI's July Political Monitor puts Labour's share of the vote six points higher than the Conservatives' (41% vs. 35%). Gordon Brown's first satisfaction rating score as prime minister is 35% satisfied and 20% dissatisfied.