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Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors.  Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences.  Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Sunday’s new Sun gets a warm reception from readers 6 March 2012 Was the launch of the Sunday edition of a title that’s been around for 43 years a good idea or not? Rupert Murdoch clearly thought so, but what about the nation as a whole? Sunday’s new Sun gets a warm reception from readers
Reuters/Ipsos MORI Political Monitor - July 2011 20 July 2011 Half of the public think the phone hacking scandal will lead to major changes in public life, but large minority think it will blow over with no significant impact. Reuters/Ipsos MORI Political Monitor - July 2011
Public Attitudes to Press Regulation 25 January 2010 New research conducted by Ipsos MORI on behalf of the Media Standards Trust explores public attitudes towards press regulation. Public Attitudes to Press Regulation
Public Opinions on Weather Forecasts 3 August 2009 New research, conducted by Ipsos MORI for SKV Communications and Visit Blackpool, investigates the public's opinion on which source they trust the most to give an accurate forecast for the next day's weather. Public Opinions on Weather Forecasts
BBC Survey on Trust Issues 22 January 2008 The survey was intended to enhance our understanding of the public's beliefs and attitudes on a variety of subjects; in particular the trust they place in various organisations. BBC Survey on Trust Issues
Young People And The Media 12 April 2006 Ipsos MORI analysed local and national press for all mentions of children and young people during the week 1-7 August 2005. This project was designed to update similar research carried out in 2004 between 2-8 August. A mix of 17 tabloid, broadsheet and local papers carried a total of 684 "youth" — related articles (in 2004 there were 603). Newspapers studied were: The Sun, The Mirror, The Mail, The Express, The News of the World, The Telegraph, The Times, The Guardian, The Independent, The Evening Standard, The Manchester Evening News, The Glasgow Herald, The Yorkshire Evening Post, The Western Mail, The Birmingham Post, The Eastern Daily Press and The Belfast Telegraph. Young People And The Media
Election Campaign Influences on Voting 1997-2005 5 June 2005 Q Which of these items, if any, have influenced the way you intended to vote? Election Campaign Influences on Voting 1997-2005
Media Coverage Of Iraq Conflict 4 April 2003 More than four in five Britons (85%) say they are either very or fairly interested in news coverage of the current conflict with Iraq, according to new research from MORI. Most people (55%) say they trust television coverage most, compared to one in 10 (eight per cent) who trust newspaper coverage the most. A quarter (27%) say they trust each equally, and one in 20 (five per cent) say they do not trust newspaper or television coverage. Media Coverage Of Iraq Conflict
Election Campaign Marketing and Impact 23 November 2001 The public's judgments of the parties and leaders plus impact of election campaigning Election Campaign Marketing and Impact
Guardian Unlimited Is MPs' Favourite Newspaper Website 1 October 2001 In a new poll of Members of Parliament commissioned by MORI, it was found that 40% of MPs use Guardian Unlimited, far ahead of its nearest competitor, making it the most popular newspaper website among politicians. It was also found that almost half (49%) of Labour MPs turned to Guardian Unlimited as their online newspaper of choice. Guardian Unlimited Is MPs' Favourite Newspaper Website
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