Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors. Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Labour close the gap on economy with Conservatives, but still don’t convince that they would do a better job
14 March 2013
As economic optimism declines, the credibility gap on economic issues between Labour and the Conservatives is closing, with the parties nearly level when it comes to which party has the best policies in this area