Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors.  Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences.  Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Like Him? Like His Policies?
21 April 2010
Q Which of these statements comes closest to your views of ...? I like him and I like his policies I like him but I dislike his policies I dislike him but I like his policies I dislike him and I dislike his policies Like Him? Like His Policies?

Party Most Clear and United About Its Policies 1991-2009
29 September 2009
Q Which political party is most clear and united about what its policies should be? Party Most Clear and United About Its Policies 1991-2009

Financial Times Election Research — Poll 4
27 April 2005
Including the "Political Triangle" (leaders, parties or policies), advocacy ("word-of-mouth" effect) and party and leader image questions Financial Times Election Research — Poll 4

Financial Times Election Research — Poll 3
19 April 2005
More Labour supporters are now galvanised to turn out to vote than at the beginning of the election, providing a boost to Labour's potential election victory on May 5. Financial Times Election Research — Poll 3

Financial Times Election Research — Poll 2
15 April 2005
Reasons for supporting a party, interest in politics and election news, and how well informed the public feel about the parties' policies Financial Times Election Research — Poll 2

Attitudes To Public Services Reform
6 July 2004
British people want to see reform in public services, but have mixed views on choice, according to new research from MORI Social Research Institute. The survey, for the Radio 4 'Today' programme, shows that when asked to choose between two policy statements, more than half (53%) of British people preferred the statement 'Paying more taxes to ensure a good quality hospital near your home'. Meanwhile, just over two in five (43%) opted for the statement 'Having no increase in taxes but a choice of receiving treatment in a hospital anywhere in the country'. Attitudes To Public Services Reform

Election Campaign Marketing and Impact
23 November 2001
The public's judgments of the parties and leaders plus impact of election campaigning Election Campaign Marketing and Impact

Expectations Of Future Government
8 June 2001
Election Week poll for The Economist, including questions on approval of possible government policies and support for likely party leadership candidates Expectations Of Future Government

Scotland's People: Results From The 1999 Scottish Household Survey
11 September 1999
A new report providing detailed results from the Scottish Household Survey is published today by the Scottish Executive. It is the first in an annual series of reports about people living in Scotland today. Scotland's People: Results From The 1999 Scottish Household Survey

European Parliamentary Elections Research - May 1999
1st June 1999
If you do vote at the European Parliamentary elections on June 10, do you think you will vote mostly about the parties' policies on Europe or about the way the government is running the country? European Parliamentary Elections Research - May 1999

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Political and Social Trends

Political and Social TrendsOur long term political and social trends are unrivalled amongst polling organisations.

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Statement on accusations by Labour List

A statement by Ipsos MORI in response to an article on the Labour List blog.

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