Ipsos MORI Research Archive
Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors. Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.
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The future of library services in the UK and Ireland
8 May 2012
The Carnegie UK Trust commissioned Ipsos MORI to undertake a programme of research examining public use of, and attitudes towards, libraries in the each of the constituent territories in the UK and in the Republic of Ireland.
What Makes Children Read?
14 February 2004
The Nestlé Family Monitor is a series of research studies into family life in Britain undertaken on behalf of Nestlé UK by MORI. In wave 17 Nestlé UK asked children in 33 secondary schools about their views on reading. Encouragingly, young people generally have a positive attitude towards reading. Girls are much more positive than boys. Half describe reading as 'relaxing' and a third describe it as 'fun'. However, a significant proportion (26%) describe reading as 'boring'.