Ipsos MORI Research Archive
Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors. Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.
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When celebrity endorsements go wrong
24 August 2011
When celebrity endorsements go wrong: Our latest Global @dvisor survey shows that a quarter of global citizens say they would consider not buying a product if a celebrity that endorses it is reported to be engaging in personal misbehaviour.
2009 Members of the Scottish Parliament Survey findings
15 January 2010
A year ago, MSPs were overwhelmingly pessimistic about the near-term prospects for the Scottish economy. Views now are more mixed – one in six Government Members believe prospects will improve compared to half of Opposition Members.
Reputation 'Crucial' To Ratings
15 March 2006
Corporate reputation and perceived leadership quality are of crucial importance to financial analysts' ratings and opinions, according to a major survey on corporate reputation. Return on Reputation is the latest of Hill & Knowlton's Corporate Reputation Watch studies, conducted with Ipsos MORI. In the survey, 282 financial analysts in North America, Europe and Asia were asked about reputation and its impact on their opinions and ratings of companies.