Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors. Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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One in Three Brits Ready to Eat Horsemeat
26 February 2013
A new survey by Ipsos MarketQuest shows that a large proportion of Brits would be happy to eat regulated and labelled horsemeat.

Most shoppers agree with government’s decision not to extend shopping hours this Sunday
21 December 2012
New research by Ipsos MORI suggests that the government’s decision not to allow extended hours this Sunday broadly reflects public opinion

Sunday Trading Poll
30 July 2012
New research by Ipsos MORI suggests that a permanent relaxation in the Sunday Trading laws may become inevitable sooner rather than later as the current younger generation of shoppers matures.

Who do we think we are?
22 June 2012
New Ipsos MORI research for the Design Council finds 28% of Britons recall buying a British product or service recently, while manufacturing and the motor industry are seen as a weakness rather than a strength.

Economic optimism plummets among Scots as consumer confidence stalls
20 December 2011
Following our poll last week which, showed a third of Scots cutting back on Christmas spending, our latest economic data paints a broader picture of widespread pessimism in the economy and a crisis of confidence among Scottish consumers.

North Poll: Childrens' attitude to Christmas
18 December 2011
A new poll by Ipsos MORI has found that 83% of parents with a child aged 3 to 6 years old think their child believes in Father Christmas. This drops to just 8% of parents of 11 to 15 year old kids.

Buying British Food
16 November 2011
Supporting the local economy is a driver for buying British food, according to new Ipsos MORI research.

Mothercare and The Body Shop least likely to be missed on Britain’s high street
2 September 2008
Nearly 70% of shoppers wouldn't miss Mothercare or The Body Shop if they were to close their doors for ever, new Ipsos MORI research has found.

Consumers Oppose Nanny State On Plastic Bags
13 May 2008
In the wake of possible impending legislation which will force retailers to charge for plastic bags, new research from Ipsos MORI indicates that the government may face consumer opposition to their plans - particularly from less affluent shoppers who resent being dictated to on this issue.