Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors.  Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences.  Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Reviewing 'Positive Futures'
23 February 2005
MORI is in its third year of evaluating and monitoring Positive Futures, which is a social inclusion initiative. The scheme aims to support some of the most at risk young people within England, by engaging them in sport and providing opportunities to access education, training and employment, and to develop key life skills. Reviewing 'Positive Futures'

Curling success and its impact on participation
July 2004
The research examined whether the success of the women’s Olympic and World Championship curling teams in 2002 had any effect on participation in curling in Scotland. Curling success and its impact on participation

Attitudes towards Glasgow's bid to host the 2014 Commonwealth Games
May 2004
Qualitative research about attitudes towards Glasgow’s bid to host the 2014 Commonwealth Games. Attitudes towards Glasgow's bid to host the 2014 Commonwealth Games

Rugby Union 'Britain's Second Most Popular Sport'
22 December 2003
Rugby Union is now Britain's second most popular sport, according to MORI's latest SportsTracker. The research, for the financial services company Zurich, shows since England's World Cup win, the sport's popularity has risen from eighth place in January 2003, when just 18% of Britons said they had an interest in rugby, to second in December 2003 (along with swimming), when 27% of British adults expressed an interest in the sport. Football is still top of the field, capturing the interest of 45% of British adults. Rugby Union 'Britain's Second Most Popular Sport'

Rugby — Making An Impact
22 September 2003
A new report, Rugby — Making An Impact, is released today which reveals the current participation trends in rugby union and the factors affecting them. The aim of the report is to help inform the debate about how to raise the profile of community rugby and increase participation levels. Rugby — Making An Impact

Residents See The Benefit In Hosting The Olympics
1 May 2003
Residents of cities due to host, or potentially bidding to host, the Olympic Games are in favour of the event. New research by MORI for SportAccord shows a majority of the people whose lives will be affected the most support holding the biggest international sporting event in their hometown. Residents See The Benefit In Hosting The Olympics

Increase In Sports Participation
26 February 2003
The number of young people inclined to participate in sport and exercise is increasing, according to research from MORI. Increase In Sports Participation

Public Interest In Sport Is On The Decline
16 February 2003
The nation's interest in sport - and its viewing of sport on TV - are generally on the decline, according to MORI's latest SportTracker survey. Since the last survey in 1996, only swimming has seen a significant rise in public interest, while football is the one sport with a greater TV following. Swimming continues to be the most popular participation sport, with one in five Britons taking regularly to the pool. Public Interest In Sport Is On The Decline

Public Interest In Sport Is On The Decline
16 February 2003
The nation's interest in sport — and its viewing of sport on TV — are generally on the decline, according to MORI's latest SportsTracker survey. Since the last survey in 1996, only swimming has seen a significant rise in public interest, while football is the one sport with a greater TV following. Swimming continues to be the most popular participation sport, with one in five Britons taking regularly to the pool. Public Interest In Sport Is On The Decline

State of the Football Nation
7 October 2002
The F.A. has published MORI's 'State of the Nation' survey of English football. The survey is the largest of its kind ever undertaken in this country, exploring the key issues facing the sport in 2002 and how they might be addressed. State of the Football Nation

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Statement on accusations by Labour List

A statement by Ipsos MORI in response to an article on the Labour List blog.

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