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Groundbreaking 'Text' Poll For BBC Watchdog
15 January 2003
The BBC TV consumer programme Watchdog has made history by becoming the first British television programme to gauge public opinion by text message. The groundbreaking research, which shows half the British public think the MMR vaccine is safe, has been developed and tested by MORI and the results broadcast on Tuesday 14 January 2003.
Licence Fee Survey for the BBC Trust
10 September 2009
An Ipsos MORI poll carried out on behalf of the BBC shows that the public favours reducing the licence fee rather then funding regional news on other channels.
Media Coverage Of Iraq Conflict
4 April 2003
More than four in five Britons (85%) say they are either very or fairly interested in news coverage of the current conflict with Iraq, according to new research from MORI. Most people (55%) say they trust television coverage most, compared to one in 10 (eight per cent) who trust newspaper coverage the most. A quarter (27%) say they trust each equally, and one in 20 (five per cent) say they do not trust newspaper or television coverage.
MediaGuardian poll on BBC licence fee
18 August 2008
Ipsos MORI research for MediaGuardian conducted in August indicates that while public support of the licence fee may not be strong, BBC programmes and services enjoy strong comparative popularity.
MORI Finds BBC Public Consultation "Not A Reliable Guide To Public Opinion"
28 February 2001
A MORI report commissioned by major UK commercial broadcasters has shown today that the BBC's public consultation on its proposed new digital services is "clearly not representative of the public in any meaningful sense and cannot be considered a reliable measurement of public opinion."
Public Interest In Sport Is On The Decline
16 February 2003
The nation's interest in sport - and its viewing of sport on TV - are generally on the decline, according to MORI's latest SportTracker survey. Since the last survey in 1996, only swimming has seen a significant rise in public interest, while football is the one sport with a greater TV following. Swimming continues to be the most popular participation sport, with one in five Britons taking regularly to the pool.