Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors.  Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences.  Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Ipsos MORI Political Monitor August / September
11 September 2006
Information about public perception of party leaders: satisfaction, attitudes towards them, their image Ipsos MORI Political Monitor August / September

Ipsos MORI Political Monitor August / September 2006
11 September 2006
Satisfaction with the performance of Tony Blair as prime minister has hit new lows over the past two months, the latest Ipsos MORI poll has found. The prime minister's performance rating is now barely a third of what it was immediately following his landslide election in 1997. Ipsos MORI Political Monitor August / September 2006

Ipsos MORI Political Survey August
20 August 2006
Two thirds of the British public (64%) believe that it is fair to say that Tony Blair is "all spin, but no substance" according to Ipsos MORI's latest political poll exclusively for The Sunday Times. Just 28% of the public say that this criticism is unfair, giving a "spin over substance" index of +36. The public is divided about whether this accusation can be applied to Gordon Brown: 41% say it can and 45% say it cannot (an index of -4). A large proportion of the public have yet to decide about David Cameron, but where people do give an opinion they are more likely to say he is all spin, but no substance. Cameron's spin index is +11 (with 42% saying he is all spin and 31% saying he is not). Opinion about the leader of the Liberal Democrats, Sir Menzies Campbell, divides three ways: 28 % agree he is all spin, but no substance; 36 % say he is not; and 36% say they don't know. This gives Campbell an index score of -8. Ipsos MORI Political Survey August

Ipsos MORI Political Monitor July
31 July 2006
The two key findings from this month's Political Monitor survey provide grim reading for both the Prime Minister and Leader of the Opposition — Tony Blair's personal satisfaction ratings have fallen to the lowest levels of his premiership and, for the first time, more of the public is dissatisfied than satisfied with the performance of David Cameron. Ipsos MORI Political Monitor July

Labour's Re-Election Prospects / Impressions Of Blair, Brown, Prescott And Cameron
18 June 2006
Voting intention, opinions on the Labour government, how leaders affect their parties, how they are in touch with what people think Labour's Re-Election Prospects / Impressions Of Blair, Brown, Prescott And Cameron

Ipsos MORI Political Monitor March
31 March 2006
Questions on voting intention, satisfaction with party leaders, the key issues facing Britain, economic optimism, party identification, past voting behaviour, immigration, drink driving and personal finance. Ipsos MORI Political Monitor March

Ipsos MORI G6 Monitor
20 March 2006
Tony Blair's standing compared to leaders of the four other major European nations and the USA is poor, according to Ipsos MORI's latest G6 monitor. The survey conducted in February this year shows that just 29% of the UK public are confident in the way the Prime Minister tackles the main issues facing the country and 69% are not. This is lower than any other countries' leader covered in the poll: Merkel Germany (43% confident); Bush USA (41%); Zapateor Spain (35%); Berlusconi Italy (34%) and France de Villepin (33%). Ipsos MORI G6 Monitor

Ipsos MORI Political Monitor February
24 February 2006
British electors' attitudes to the new Tory Leader David Cameron have not shifted over the past month, according to the latest Ipsos MORI's February Political Monitor for The Sun. The poll, conducted between 16 and 20 February among 1,958 British adults aged 18+, continues to show that over half the public (52%) are hesitant to express an opinion about the way David Cameron is doing his job. Ipsos MORI Political Monitor February

Ipsos MORI Political Monitor, January 2006
January 2006
Ipsos MORI's latest Political Monitor confirms the relative popularity of the new Conservative leader, David Cameron, among the general public. The poll, conducted between 19 and 23 January among 2,078 British adults, shows that 31% of public is satisfied with David Cameron's performance as leader of the Conservative Party, with 17% dissatisfied. Ipsos MORI Political Monitor, January 2006

Ipsos MORI Political Monitor November
27 November 2005
More of the British public is satisfied (49%) with the way that Gordon Brown is doing his job as Chancellor of the Exchequer than is dissatisfied (35%), giving a net satisfaction score of +14%. With the exception of the Autumn of 2000, during the petrol crisis, MORI's surveys have consistently shown that, on balance, the public is satisfied with the Chancellor's performance. In contrast, over half the public is dissatisfied (55%) with Tony Blair's performance as Prime Minister, with less than two in five (37%) expressing dissatisfaction. Ipsos MORI Political Monitor November

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Political and Social Trends

Political and Social TrendsOur long term political and social trends are unrivalled amongst polling organisations.

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Statement on accusations by Labour List

A statement by Ipsos MORI in response to an article on the Labour List blog.

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