Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors. Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Investigating how both consumers and health professionals understand healthy eating messages
23 April 2012
The Food Standards Agency in Scotland commissioned Ipsos MORI to undertake research to explore how consumers and health professionals understand healthy eating messages around starchy foods and foods high in fat and/or sugar.

Knowledge Of Cholesterol
25 September 2003
Four in five (79%) British adults are aware that cholesterol is a type of fat that circulates in the bloodstream, according to research from MORI. The project, commissioned by Flora, also shows that some people wrongly think that it is a form of heart disease, or a description of being overweight (nine per cent and six per cent respectively).