Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors.  Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences.  Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Brown vs. Cameron Poll
17 December 2005
Best party leader Brown vs. Cameron Poll

MORI Political Monitor October 2005
30 October 2005
Q1 How would you vote if there were a General Election tomorrow? MORI Political Monitor October 2005

Conservative Party Leadership Poll
21 October 2005
MORI's exclusive survey for The Sun reveals that, among the general public, David Cameron is the clear favourite to lead the Conservative Party, and neither his age or education background are seen as barriers to him becoming Prime Minister. Conservative Party Leadership Poll

Prime Minister / Party Leader Survey
10 September 2005
MORI's recent poll for The Sun indicates that more than a third of the public (36%) would like to see Tony Blair step down as Prime Minister 'immediately'. Furthermore, when asked who they think would make the most capable Prime Minister, the public prefer Gordon Brown to Blair, albeit by a small margin (42% vs 39%). Support for Brown is greatest amongst Liberal Democrat supporters, while more Labour and Conservative supporters prefer Tony Blair. Prime Minister / Party Leader Survey

MORI Political Monitor September 2005
7 September 2005
Public satisfaction with the way Tony Blair is doing his job as Prime Minister has dropped over the month to a net satisfaction score of -29%, down 17 points from August. Public satisfaction with the way the Government is running the country has dropped as well, down to a net score of -32%, down 14 points from 18% in August. MORI Political Monitor September 2005

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