Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors. Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Political Monitor: Satisfaction Ratings 1997-Present
15 April 2013
Q3-6 Are you satisfied or dissatisfied with the way ... ... the government is running the country? ... ... is doing his/her job as ...?

Is ... Ready to be Prime Minister? (Trends 1994 - present)
22 April 2013

Like Him? Like His Party?
26 October 2012
Q Which of these statements comes closest to your views of Tony Blair/Gordon Brown/David Cameron?

Miliband’s image improves, but still behind Cameron on key leadership qualities
27 September 2011
Although he trails the Prime Minister on most aspects and is lowest of the three leaders on likeability, Ed Miliband’s image has improved since last December, especially when it comes to understanding the problems facing Britain Cameron has clearest vision for Britain, most capable and best in crisis but also seen as out of touch Nick Clegg is seen as likeable but also more style than substance

Most Capable Prime Minister - Trends
20 April 2011
Q Who do you think would make the most capable Prime Minister?

Scottish Public Opinion Monitor 2011 - Perceptions of party leaders
April 2011
Alex Salmond has received record satisfaction ratings, and has a substantial lead over Iain Gray in terms of who would make the more capable First Minister, according to our latest poll.

Leader and Party Image - May 2010
28 May 2010
How does the public feel about the parties and their leaders after the 2010 UK General Election?

Liberal Democrat Leader Image
1 June 2010
Q Here is a list of things both favourable and unfavourable that have been said about various politicians. I would like you to pick out all those statements that you feel fit Mr Ashdown / Mr Kennedy / Sir Menzies Campbell / Mr Clegg.

Conservative Leader Image
1 June 2010
Q Here is a list of things both favourable and unfavourable that have been said about various politicians. I would like you to pick out all those statements that you feel fit Mrs Thatcher / Mr Major / Mr Hague / Mr Duncan Smith / Mr Howard / Mr Cameron.

Labour Leader Image
1 June 2010
Q Here is a list of things both favourable and unfavourable that have been said about various politicians. I would like you to pick out all those statements that you feel fit Mr Foot / Mr Kinnock / Mr Smith / Mr Blair/ Mr Brown.