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Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors.  Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences.  Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Conservatives gain support among key groups since last general election 5 October 2009 Since 2005, the Conservative Party's share of voting intention has grown best among key goups where their support was relatively low previously. Conservatives gain support among key groups since last general election
MORI Political Monitor May 2 June 2005 Q1 How would you vote if there were a General Election tomorrow? MORI Political Monitor May
MORI Political Monitor March 24 March 2005 Q1 How would you vote if there were a General Election tomorrow? Which party are you most inclined to support? Base: 3,819 British adults, 18+ MORI Political Monitor March
MORI Political Monitor December 31 January 2005 MORI's December Political Monitor gives the Liberal Democrats their highest share of the vote all year among those who say they are absolutely certain to vote in an immediate General Election, as measured by MORI's monthly survey. Their vote share, on 26%, is up by 3 points from November, and up eight points from the year's low back in May. Labour remain unchanged, on 35%, and the Conservatives are down 1 point, on 30%, since our November survey. If these figures were replicated at a General Election, and assuming a national uniform swing, we would expect a Labour majority of over 100 seats, with the Liberal Democrats still in third place but with as many as 75 MPs in total. MORI Political Monitor December
MORI Political Monitor November 7 December 2004 Labour's lead over the Conservatives remains in November's MORI Political Monitor. It currently registers 35% support among those certain to vote (down four points on October's measure). The Conservatives are at 31%, up two points, with the Liberal Democrats on 23% (up one). Ratings of both Tony Blair and Michael Howard remain negative, by a 2:1 margin. Defence and foreign affairs remains, in the eyes of British voters, the most important issue facing Britain today, although those who say the NHS and Health is most important has gone down, slightly, from 36% last month to 32% this month. After hitting 20% in October (the highest level for four years), mentions of pensions/social security have fallen to 12%. MORI Political Monitor November
MORI Political Monitor November - Topline Results 7 December 2004 Labour's lead over the Conservatives remains in November's MORI Political Monitor. It currently registers 35% support among those certain to vote (down four points on October's measure). The Conservatives are at 31%, up two points, with the Liberal Democrats on 23% (up one). Ratings of both Tony Blair and Michael Howard remain negative, by a 2:1 margin. Defence and foreign affairs remains, in the eyes of British voters, the most important issue facing Britain today, although those who say the NHS and Health is most important has gone down, slightly, from 36% last month to 32% this month. After hitting 20% in October (the highest level for four years), mentions of pensions/social security have fallen to 12%. MORI Political Monitor November - Topline Results
MORI Political Monitor October 9 November 2004 According to MORI's October 2004 Political Monitor, 39% of those who say they are certain to vote in an immediate General Election would vote Labour. This is the highest share of vote recorded for the Labour Party since December 2003. In contrast, 29% of those certain to vote say they would vote Conservative (their lowest score since April 2003), and 22% Liberal Democrat. MORI Political Monitor October
MORI Political Monitor October - Topline Results 9 November 2004 According to MORI's October 2004 Political Monitor, 39% of those who say they are certain to vote in an immediate General Election would vote Labour. This is the highest share of vote recorded for the Labour Party since December 2003. In contrast, 29% of those certain to vote say they would vote Conservative (their lowest score since April 2003), and 22% Liberal Democrat. MORI Political Monitor October - Topline Results
MORI Political Monitor September 20 September 2004 MORI's monthly Political Monitor, conducted for The Observer, between 10 and 14 September shows that the Conservatives have one point lead over Labour among those who say they are certain to vote in an immediate General Election. This is the first time since July 2002 that MORI's Political Monitor has shown a Conservative lead. MORI Political Monitor September
MORI Political Monitor September - Topline Results 20 September 2004 MORI's monthly Political Monitor, conducted for The Observer, between 10 and 14 September shows that the Conservatives have one point lead over Labour among those who say they are certain to vote in an immediate General Election. This is the first time since July 2002 that MORI's Political Monitor has shown a Conservative lead. MORI Political Monitor September - Topline Results
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