Ipsos MORI Research Archive
Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors. Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.
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The Countryside March - Who Was Really There?
Polling undertaken by MORI on behalf of the International Fund for Animal Welfare (IFAW) during the Countryside March has revealed that four out of five of the participants on Sundays Countryside March were Conservative voters, with almost half of them living in areas other than 'the middle of the countryside'.
The People's Painting
When it comes to taste in visual art, the British public does not like sharp angles, religious icons or the colours grey, white and fuchsia. Most people like wild animals but hardly anyone wants a naked woman. The favoured size of painting is as large as a dishwasher - and preferably the colour blue. Can these views, generated by an opinion poll especially for "Close Up", create a work of art?
Political Attitudes in Great Britain for February 1998
26 February 1998
Research study conducted for The Times Newspaper - published 26 February 1998
MORI interviewed a representative quota sample of 1,792 adults aged 18+ at 164 sampling points across Great Britain
between 20-23 February 1998.
Reality Of Homelessness Close To Home For Britain's Youth
A MORI poll has revealed one in five (19%) adults personally knows or has known someone who has experienced homelessness. The survey, commissioned by the national charity for homeless people, Crisis, to mark its 30th anniversary finds this figure rises to nearly three in ten (28%) of young people, 15-24 years.
Campaign for Learning
In a recent MORI survey 90% of adults said that learning was important to them personally and more people enjoy learning new things (28%) than either doing physical exercise (24%), watching TV (22%) and going to the cinema (5%).
The public will consider many alternatives to driving - if conditions are right
The national survey, sponsored by Railtrack, RAC, Confederation of Passenger Transport, BAA, Sustrans and the Pedestrians' Association, canvassed people's opinions on the current network and asked their views on improvements. The poll demonstrated that there is a widespread willingness to switch journeys from the car to other modes of transport - such as trains, buses, and walking if their convenience, safety and reliability can be improved. There is also widespread support for investing in better public transport systems and for improving the integration of different modes.
European Football Super League
A survey for KPMGs European Football Unit has revealed that by the year 2002, football experts believe a European Super League (ESL) will have been established.
British Employees - Working Hours
9 February 1998
A recent MORI poll shows that just over half the British workforce say they would be happier (53%) and perform better work (48%), if they had more say in how their working hours were organised.