Ipsos MORI Research Archive

Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce a huge volume of surveys and research, working with hundreds of clients across the public and private sectors. Our polls consist of tracking data from our research on a wide variety of subjects, including education, healthcare, crime, the monarchy, race, business and politics. Our survey data encapsulates the views, experiences and behaviours of the general public and specific audiences. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organisations.

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Political Attitudes in Great Britain for March 1998
27 March 1998
Research study conducted for The Times Newspaper - published 27 March 1998 MORI interviewed a representative quota sample of 1,879 adults aged 18+ at 165 sampling points across Great Britain between 20-23 March 1998.

Political Attitudes in Great Britain for February 1998
26 February 1998
Research study conducted for The Times Newspaper - published 26 February 1998 MORI interviewed a representative quota sample of 1,792 adults aged 18+ at 164 sampling points across Great Britain between 20-23 February 1998.

Political Attitudes in Great Britain for January 1998
29 January 1998
Research study conducted for The Times Newspaper - published 29 January 1998 MORI interviewed a representative quota sample of 1,870 adults aged 18+ at 161 sampling points across Great Britain between 23-26 January 1998.

Perceptions of bias in TV political coverage
1 May 1997
Trends 1988-1997

Loughborough - Labour's barometer
23 March 1997
Q1 How do you intend to vote at the General Election on May 1? (If undecided or refused at Q1) Q2 Which party are you most inclined to support? Base: 602

Party Leader Image
1 November 1996
Here is a list of things both favourable and unfavourable that have been said about various political parties. I would like you to pick the statements you feel fit Mr Major / Mr Blair / Mr Ashdown.

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