- MORI interviewed 1,928 British adults aged 18+
- Interviews were conducted using MORI's Omnibus and were face-to-face, in-home
- Fieldwork was 24-30 May 2001
- Results are based on all respondents unless otherwise stated
- Data are weighted to the known population profile
- An '*' indicates a finding of less than 0.5%, but greater than zero
- Where percentages do not add up to exactly 100% this may be due to computer rounding, the exclusion of "don't knows" or to multiple answers
QV1 How do you intend to vote at the General Election on June 7th?
[If undecided or refused at Q1]
QV2 Which party are you most inclined to support?
Base: All respondents 18+ [1,928]
| Conservative |  28% |
| Labour |  51% |
| Liberal Democrats |  14% |
| Scottish/Welsh Nationalist |  3% |
| Green Party |  1% |
| Democratic/UKIP/Referendum Party |  2% |
| Other |  2% |
| |
| Lab lead ± | +23 |
| |
| Would not vote | 10% |
| Undecided | 10% |
| Refused | 2% |
QV3 Can you tell me how likely you are to vote at the General Election?
Base: All respondents 18+ [1,928]
| | % |
| Certain to vote | 57 |
| Very likely to vote | 13 |
| Quite likely to vote | 12 |
| Not very likely to vote | 7 |
| Certain not to vote | 9 |
| Don't know | 2 |
|
| Certain/very likely | 70 |
QV1 How do you intend to vote at the General Election on June 7th?
[If undecided or refused at Q1]
QV2 Which party are you most inclined to support?
Base: All who say 'certain' to vote [1139]
| Conservative | 30% |
| Labour | 48% |
| Liberal Democrats | 13% |
| Scottish/Welsh Nationalist | 3% |
| Green Party | 1% |
| Democratic/UKIP/Referendum Party | 2% |
| Other | 2% |
| |
| Lab lead ± | +18 |
Q1 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months?
Base: 1,139
| | % |
| Improve | 20 |
| Stay the same | 47 |
| Get worse | 24 |
| Don't know | 9 |
|
| MORI EOI | -4 |
How important, if at all, would you say the things I am going to read out will be in helping you decide how to vote in the general election?
Q2 The parties' policies on national issues
Q3 The parties' policies on issues that affect your local area
Q4 The values that each party stands for
Q5 The quality of your local candidates
Q6 The parties' leaders
| | Q2 | Q3 | Q4 | Q5 | Q6 |
| | % | % | % | % | % |
| Very important | 58 | 52 | 51 | 38 | 46 |
| Fairly important | 30 | 32 | 31 | 34 | 33 |
| Not very important | 5 | 9 | 9 | 15 | 12 |
| Not at all important | 4 | 4 | 5 | 6 | 6 |
| Don't know | 3 | 3 | 4 | 7 | 3 |
|
| Important | 88 | 84 | 82 | 72 | 79 |
| Not important | 9 | 13 | 14 | 21 | 18 |
| Net important | +79 | +71 | +68 | +51 | +61 |
How would you rate each of the following?
Q7 The Conservative Party's policies on national issues
Q8 The Conservative Party's policies on issues that affect your local area
Q9 The values that the Conservative Party stands for
Q10 The quality of your local Conservative candidate
Q11 The Conservative Party's leaders
| | Q6 | Q7 | Q8 | Q9 | Q10 |
| | % | % | % | % | % |
| Very good | 7 | 4 | 8 | 7 | 5 |
| Fairly good | 27 | 21 | 25 | 15 | 22 |
| Neither good nor poor | 23 | 28 | 23 | 20 | 22 |
| Fairly poor | 18 | 17 | 17 | 9 | 22 |
| Very poor | 14 | 11 | 15 | 8 | 19 |
| Don't know | 11 | 19 | 12 | 41 | 10 |
|
| Good | 34 | 25 | 32 | 22 | 27 |
| Poor | 32 | 28 | 32 | 17 | 41 |
| Net good | +2 | -3 | 0 | +5 | -14 |
Q12 The Labour Party's policies on national issues
Q13 The Labour Party's policies on issues that affect your local area
Q14 The values that the Labour Party stands for
Q15 The quality of your local Labour candidate
Q16 The Labour Party's leaders
| | Q11 | Q12 | Q13 | Q14 | Q15 |
| | % | % | % | % | % |
| Very good | 11 | 8 | 15 | 10 | 15 |
| Fairly good | 43 | 30 | 41 | 26 | 40 |
| Neither good nor poor | 20 | 27 | 20 | 19 | 17 |
| Fairly poor | 12 | 13 | 10 | 7 | 13 |
| Very poor | 6 | 8 | 7 | 6 | 9 |
| Don't know | 8 | 14 | 7 | 32 | 6 |
|
| Good | 54 | 38 | 56 | 36 | 55 |
| Poor | 18 | 21 | 17 | 13 | 22 |
| Net good | +36 | +17 | +39 | +23 | +33 |
How important, if at all, would you say the things I am going to read out will be in helping you decide whether to vote for a particular party?
Q17 That the party's leader is good in a crisis
Q18 That the party's leader is capable
Q19 That the party's leader understands world problems
Q20 That the party's leader has sound judgement
Q21 That the party's leader is more honest than most politicians
| | Q17 | Q18 | Q19 | Q20 | Q21 |
| | % | % | % | % | % |
| Very important | 74 | 75 | 67 | 71 | 62 |
| Fairly important | 19 | 19 | 25 | 22 | 27 |
| Not very important | 2 | 2 | 3 | 2 | 5 |
| Not at all important | 2 | 2 | 2 | 3 | 3 |
| Don't know | 3 | 2 | 3 | 2 | 3 |
|
| Important | 93 | 94 | 92 | 93 | 89 |
| Not important | 4 | 4 | 5 | 5 | 8 |
| Net important | +89 | 90 | +87 | +88 | +81 |
Q22 That the party's leader is down to earth
Q23 That the party's leader understands the problems facing Britain
Q24 That the party's leader is patriotic
Q25 That the party's leader has got a lot of personality
Q26 That the party's leader is in touch with ordinary people
| | Q22 | Q23 | Q24 | Q25 | Q26 |
| | % | % | % | % | % |
| Very important | 50 | 77 | 47 | 31 | 68 |
| Fairly important | 37 | 17 | 34 | 43 | 25 |
| Not very important | 8 | 2 | 12 | 18 | 3 |
| Not at all important | 3 | 2 | 5 | 5 | 3 |
| Don't know | 2 | 2 | 2 | 3 | 1 |
|
| Important | 87 | 94 | 81 | 74 | 93 |
| Not important | 11 | 4 | 17 | 23 | 6 |
| Net important | +76 | +90 | +64 | +51 | +87 |
Q27 That the party's leader is not narrow minded
Q28 That the party's leader is not too inflexible
Q29 That the party's leader is not inexperienced
Q30 That the party's leader does not talk down to people
| | Q27 | Q28 | Q29 | Q30 |
| | % | % | % | % |
| Very important | 60 | 42 | 47 | 64 |
| Fairly important | 30 | 46 | 35 | 25 |
| Not very important | 5 | 6 | 12 | 5 |
| Not at all important | 3 | 3 | 4 | 3 |
| Don't know | 2 | 3 | 2 | 3 |
|
| Important | 90 | 88 | 82 | 89 |
| Not important | 8 | 9 | 16 | 8 |
| Net important | +82 | +79 | +66 | +81 |
How important, if at all, would you say the things I am going to read out will be in helping you decide whether to vote for a particular party?
Q31 That the party keeps its promises
Q32 That the party understands the problems facing Britain
Q33 That the party represents all classes
Q34 That the party looks after the interests of people like us
Q35 That the party is moderate
| | Q31 | Q32 | Q33 | Q34 | Q35 |
| | % | % | % | % | % |
| Very important | 76 | 80 | 75 | 74 | 39 |
| Fairly important | 18 | 15 | 18 | 18 | 46 |
| Not very important | 2 | 1 | 3 | 3 | 8 |
| Not at all important | 2 | 2 | 2 | 2 | 3 |
| Don't know | 2 | 2 | 2 | 3 | 4 |
|
| Important | 94 | 95 | 93 | 92 | 85 |
| Not important | 4 | 3 | 5 | 5 | 11 |
| Net important | +90 | +92 | +88 | +87 | +74 |
Q36 That the party is concerned about the people in real need in Britain
Q37 That the party has a good team of leaders
Q38 That the party has sensible policies
Q39 That the party is professional in its approach
Q40 That the party in not divided
| | Q36 | Q37 | Q38 | Q39 | Q40 |
| | % | % | % | % | % |
| Very important | 76 | 71 | 73 | 65 | 55 |
| Fairly important | 18 | 23 | 21 | 28 | 32 |
| Not very important | 2 | 2 | 2 | 3 | 7 |
| Not at all important | 2 | 2 | 2 | 2 | 3 |
| Don't know | 2 | 2 | 2 | 2 | 3 |
|
| Important | 94 | 94 | 94 | 93 | 87 |
| Not important | 4 | 4 | 4 | 5 | 10 |
| Net important | +90 | +90 | +90 | +88 | +77 |
Q41 That the party is not extreme
Q42 That the party does not promise anything to win votes
Q43 That the party is not out of touch with ordinary people
Q44 That the party is not too dominated by its leader
| | Q41 | Q42 | Q43 | Q44 |
| | % | % | % | % |
| Very important | 54 | 60 | 70 | 42 |
| Fairly important | 34 | 28 | 24 | 44 |
| Not very important | 6 | 6 | 2 | 8 |
| Not at all important | 3 | 3 | 2 | 3 |
| Don't know | 3 | 3 | 2 | 3 |
|
| Important | 88 | 88 | 94 | 86 |
| Not important | 9 | 9 | 4 | 11 |
| Net important | +79 | +79 | +90 | +75 |
Q45 During the past few weeks have you…?
Q46 [If yes] Which party or parties was that?
'Other' aggregates %s for PC/SNP, Referendum etc, 'Other political organisation e.g. campaigning group, trade union etc.' DK/CR denotes 'Don't know/can't remember which party'
| | Any | Con | Lab | LD | Other | DK/CR | No | DK |
| | % | % | % | % | % | % | % | % |
| Had any political leaflets put through your letterbox | 69 | 43 | 40 | 26 | 10 | 4 | 30 | 1 |
| Seen any party election broadcasts on TV | 58 | 39 | 43 | 28 | 12 | 3 | 42 | 0 |
| Heard any party election broadcasts on the radio | 16 | 10 | 10 | 7 | 2 | 2 | 83 | 1 |
| Seen any political advertisements on billboards | 50 | 31 | 35 | 7 | 2 | 3 | 49 | 1 |
| Been called on by a representative of any political party | 14 | 6 | 7 | 2 | 1 | 0 | 85 | 1 |
| Received a letter signed by a party leader individually addressed to you | 12 | 6 | 6 | 2 | 0 | 0 | 86 | 2 |
| Helped a political party in its campaign | 3 | 1 | 1 | 1 | 0 | 0 | 97 | 0 |
| Attended a political meeting addressed by a candidate | 1 | 0 | 1 | 1 | 0 | 0 | 98 | 1 |
| Received a video through your letterbox from a political party | 1 | 0 | 1 | 0 | 0 | 0 | 99 | 0 |
| Been telephoned by a representative of any political party | 5 | 2 | 3 | 0 | 0 | 0 | 95 | 0 |
| Watched the leaders debate on TV | 43 | 32 | 32 | 23 | 4 | 1 | 56 | 1 |
| Seen any political advertisements in newspapers | 37 | 23 | 25 | 11 | 5 | 5 | 61 | 2 |
| Received an e-mail from a political party | 1 | * | * | 0 | 0 | 0 | 98 | 1 |
| Visited a political party's website | 2 | 1 | 1 | 0 | 0 | 0 | 98 | 0 |
| Used the internet to access information on candidates or parties | 2 | 1 | 2 | 0 | 0 | 0 | 98 | 2 |
Q47 And which of these items, if any, have influenced the way you intend to vote?
Base: All; 'Con', 'Lab' and 'Lib Dem' refer to supporters of each party
| | All | Con | Lab | LD |
| | % | % | % | % |
| The television debate between the party leaders | 21 | 18 | 24 | 24 |
| Newspapers | 15 | 20 | 15 | 18 |
| Party election broadcasts | 14 | 16 | 18 | 12 |
| The views of your local candidates | 13 | 12 | 16 | 16 |
| Political leaflets put through letterbox | 6 | 7 | 6 | 8 |
| Opinion polls | 4 | 2 | 5 | 3 |
| Posters on billboards | 2 | 3 | 2 | 2 |
| Video received from political party | 0 | 0 | 0 | 0 |
| Telephone calls from political parties | 1 | 0 | 1 | 1 |
| Internet | 1 | 1 | 1 | 2 |
| Other | 4 | 3 | 4 | 5 |
| None of these | 50 | 54 | 44 | 46 |
| Don't' know | 2 | 0 | 2 | 1 |