MORI interviewed a representative interlocking quota sample of 1,061 adults aged 18+. Interviews were conducted face-to-face in 54 constituency sampling points across Great Britain on 26 April 1979.

Q1 How do you think you will vote at the General Election on the 3rd May?
(If undecided or refused at Q1)
Q2 Which party are you most inclined to support?
Base: All expressing a voting intention

	%
Conservative	44
Labour	41
Liberal	12
Other	3

Q3 Who do you think would make the better Prime Minister, Mr Callaghan or Mrs Thatcher?

	%
Mr Callaghan	50
Mrs Thatcher	31
Don't know	19

Q4 How much do you personally care who wins the General Election?

	%
I care very much indeed	38
I care quite a lot	26
I care a fair amount	17
I care a little	11
I don't care at all	8

 

Q5 Which, if any, of these politicians can you remember having seen on television during the election campaign?
Q6 Regardless of the party they support, which three or four of these politicians impressed you most when you saw them on television?

	Seen	Impressed
	%	%
Conservative
Edward Heath	48	13
Michael Heseltine	24	3
Geoffrey Howe	26	3
Sir Keith Joseph	36	7
James Prior	28	3
Francis Pym	13	1
Norman St John Stevas	15	2
Margaret Thatcher	87	32
William Whitelaw	45	7
Liberal
John Pardoe	36	10
Cyril Smith	33	5
David Steel	76	34
Jeremy Thorpe	36	2
Labour
Tony Benn	29	3
James Callaghan	87	35
Michael Foot	31	4
Roy Hattersley	23	2
Denis Healey	58	8
David Owen	33	4
Merlyn Rees	32	3
Peter Shore	18	2
John Silkin	18	2
Shirley Williams	56	16
Harold Wilson	30	4
None
None of these	5	15

Percentages given under "impressed" are the proportion of the total sample who had seen and been impressed by each politician, not the proportion of those who had seen the politician on TV that had been impressed by him/her