We use cookies to ensure that we give you the best experience on our website.If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the Ipsos MORI website. However, if you would like to , you can change your cookie settings at any time.

1979 Election Weekly Poll 5

Published:28 April 1979
Fieldwork:26 April 1979
Sub-Theme:Other Political Trends
Keywords:1979 British general election, Best PM, James Callaghan, Margaret Thatcher
(Click on keywords to find related Research)

MORI interviewed a representative interlocking quota sample of 1,061 adults aged 18+. Interviews were conducted face-to-face in 54 constituency sampling points across Great Britain on 26 April 1979.

Q1 How do you think you will vote at the General Election on the 3rd May?
(If undecided or refused at Q1)
Q2 Which party are you most inclined to support?
Base: All expressing a voting intention

  %
Conservative 44
Labour 41
Liberal
12
Other 3

Q3 Who do you think would make the better Prime Minister, Mr Callaghan or Mrs Thatcher?
  %
Mr Callaghan 50
Mrs Thatcher 31
Don't know
19

Q4 How much do you personally care who wins the General Election?
  %
I care very much indeed 38
I care quite a lot 26
I care a fair amount 17
I care a little 11
I don't care at all 8

 

Q5 Which, if any, of these politicians can you remember having seen on television during the election campaign?
Q6 Regardless of the party they support, which three or four of these politicians impressed you most when you saw them on television?


Seen Impressed
  % %
Conservative
Edward Heath 48 13
Michael Heseltine 24 3
Geoffrey Howe 26 3
Sir Keith Joseph 36 7
James Prior 28 3
Francis Pym 13 1
Norman St John Stevas 15 2
Margaret Thatcher 87 32
William Whitelaw 45 7
Liberal
John Pardoe 36 10
Cyril Smith 33 5
David Steel 76 34
Jeremy Thorpe 36 2
Labour
Tony Benn 29 3
James Callaghan 87 35
Michael Foot 31 4
Roy Hattersley 23 2
Denis Healey 58 8
David Owen 33 4
Merlyn Rees 32 3
Peter Shore 18 2
John Silkin 18 2
Shirley Williams 56 16
Harold Wilson 30 4
None
None of these 5 15

Percentages given under "impressed" are the proportion of the total sample who had seen and been impressed by each politician, not the proportion of those who had seen the politician on TV that had been impressed by him/her

Add to My Ipsos MORI Bookmark & Share Print this page

Contact Us

Dr Roger Mortimore
Dr Roger Mortimore

Director of Political Analysis

Email

Client


Contacts

Daily Express

Daily Express
w: www.dailyexpress.co.uk

Social Media

Connect with Ipsos MORI online