Most Londoners identify prospect of Olympic legacy
An Ipsos MORI poll for London Councils
finds Londoners positive about the benefits of the capital being host city: three-quarters identify a legacy.
Undertaken in May for the body representing the capital’s 33 local authorities, the survey involved interviews with 954 adults who were asked:
‘What, if anything, do you think will be achieved as a legacy of a long-term benefit of the Olympic Games in London in 2012?’.
Unprompted, Londoners identified a range of benefits including sporting facilities. This is mentioned by 18%. Other benefits include:
- More visitors/increased tourism (mentioned by 17%)
- Regeneration of/improvements to east London (14%)
- Good for London's economy (12%)
- Better transport infrastructure (12%)
- More jobs/increased employment (12%)
- Improve London’s international standing (8%)
- More/better housing (8%)
Better sporting facilities are the top-mentioned benefit among all age groups with the exception of 18-24 year olds who are more likely to identify increased tourism, economic benefits and better transport.
A quarter of Londoners (25%) say they do not see any legacy or benefit, a tenth (10%) say don’t know and one per cent said there would be a negative impact from debt or the cost to the taxpayer of hosting the Games. These sentiments are stronger among older age groups and residents in outer London.
- Interviews with representative sample of 954 adults aged 18+ across London’s 32 boroughs.
- Undertaken by telephone between 9-20 May.
- Data weighted to the known population profile.