Public Awareness, Attitudes, and Experience of Smart Meters
Wave 2 of 3
The Department of Energy and Climate Change (DECC) commissioned Ipsos MORI to undertake research to measure the public’s views on smart meters and in-home displays (IHDs), including their information needs. The study will be comprised of three nationally representative surveys, conducted face-to-face in homes across Great Britain in April 2012, October 2012 and April 2013.
The overall objective of this research project was to understand consumer awareness and understanding of and attitudes towards smart meters and to see how these are changing over time.
Download the full report (showing findings from waves 1 and 2 of the study) from the DECC website.
The first wave of the survey was conducted on Ipsos MORI’s weekly omnibus, Capibus, and comprised 2,396 in-home, face-to-face interviews. The respondents were all adults who were at least jointly responsible for paying their household energy bills. The second wave was conducted using the same approach and comprised 2,159 in-home, face-to-face interviews. Data were weighted to provide nationally and regionally representative results by:
- age (by gender);
- working status (by gender);
- region (by gender);
- social grade (by gender);
- household tenure; and
- ethnicity within region.