Public Awareness, Attitudes and Experience of Smart Meters
Waves 1 - 3
The Department of Energy and Climate Change (DECC) commissioned Ipsos MORI to undertake research to measure the public’s views on smart meters and in-home displays (IHDs), including their information needs. The study is comprised of biannual nationally representative surveys, conducted face-to-face in homes across Great Britain.
The overall objective of this research project is to understand consumer awareness and understanding of and attitudes towards smart meters and to see how these are changing over time.
Download the full report (showing findings from waves 1-3 of the study) from the DECC website.
The first wave of the survey was conducted on Ipsos MORI’s weekly omnibus, Capibus, and comprised 2,396 in-home, face-to-face interviews. The respondents were all adults who were at least jointly responsible for paying their household energy bills. The second and third waves were conducted using the same approach and comprised 2,159 and 2,210 in-home, face-to-face interviews respectively. Data were weighted to provide nationally and regionally representative results by:
- age (by gender);
- working status (by gender);
- region (by gender);
- social grade (by gender);
- household tenure; and
- ethnicity within region.