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Boost for UK as London voted one of the world’s top three cities in global study

Ipsos Top Cities Index

Published:2 September 2013
Fieldwork:5 - 19 February 2013
Source:Ipsos Global @dvisor
Keywords:Business, Economy, Holidays, Lifestyles, London, Tourism, Travel
(Click on keywords to find related Research)
London has been voted one of the world’s favourite cities in the largest ever global survey of its kind by Ipsos MORI, covering 18,000 people in 24 countries.

In the latest boost to the UK economy, London beat dozens of global commercial centres including Shanghai, Tokyo and Abu Dhabi. London and Paris are ranked global joint 2nd overall and joint 1st as the top European cities

In each of 24 countries we asked people to choose from a list of 48 major cities and asked which ones were the best to do business in, which were best to live in and which people most wanted to visit. London was one of only two cities to make the top five in EVERY category - the only other city that did as well was New York.

The Ipsos Top Cities Study’s overall global winners were New York followed by London, Paris, Abu Dhabi and Sydney (which came top for British people as the city they most want to live in).

The individual winners of each category were: New York (Best place to do business), Zurich (Best place to live) and Paris (Best place to visit).

London’s position in each category was: 3rd (Best city to live), 4th (Best city to visit) and 5th (Best city to do business).

Each city was given an overall score based on the sum of responses across all three categories. The UK capital lost out only to New York for the top spot overall.

London also emerges as “Europe’s capital” when we look at how 11 major European nations rate the continent’s big cities. It secures top place overall, and is outright winner on best place to do business.

The survey throws up fascinating findings as well as its headlines – eg. Why do the Spanish all want to move to Northern Europe? What is the magnetism of the Antipodes for the British? All this and more is explored in depth in the study which will be released in full at an event on Wednesday 4th September.

Ben Page, Chief Executive of Ipsos MORI, said:

“The citizens of the world have spoken and given a massive vote of confidence in London and the UK. Among young people around the world we tie with New York as THE most popular place to live on the planet. Together with positive signs for the UK economy and London generally, and after a brilliant Olympics in 2012, this survey reaffirms London as not only the most important city in Europe, but also affirms Britain continuing to punch above its weight globally.”

Key findings:

World's favourite city
Best city to live
Europe's top city
Best city to do business
Best city to visit
 1. New York
 1. Zurich
 1. London
 1. New York
 1. Paris
 2. London
 2. Sydney
 2. Zurich
 2. Abu Dhabi
 2. New York
 3. Paris
 3. London
 3. Paris
 3. Hong Kong
 3. Rome
 4. Abu Dhabi
 4. Paris
 4. Berlin
 4. Tokyo
 4. London
 5. Sydney
 5. New York
 5. Rome
 5. London
 5. Sydney

Technical note

  • The questions were placed on Ipsos Global @dvisor Wave 42 (G@42), an Ipsos survey conducted between 5-19 February 2013.
  • The survey is conducted monthly in 24 countries around the world via the Ipsos Online Panel system. The countries covered are Argentina, Australia, Belgium, Brazil, Canada, China, France, Great Britain, Germany, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.
  • The research is based on an international sample of 18,147 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries. Sample size is approximately 1,000 per country, with the exception of Argentina, Belgium, Hungary, Indonesia, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+.
  • Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent country Census data.
  • The “Europe’s top city” findings are based on the ratings given by respondents in the 11 European countries covered in the survey.

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