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Voting Intention by Newspaper Readership

Published:9 March 2005
Fieldwork:July-December 2004
Keywords:Newspaper Readership, Voting intention
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MORI Voting Intention Aggregate (Certain to vote 10/10)

Base: 21,727 GB adults aged 18+ (16,337 giving a voting intention), July-December 2004

  Conservative Labour Lib Dem Scottish / Welsh Nationalist Green Party UK Independence Party Other Labour Lead
  % % % % % % % %
All 31 35 23 3 2 4 2 3
Daily Express 41 29 19 2 1 4 3 -12
Daily Mail 53 21 17 1 1 6 1 -32
The Mirror 15 60 18 1 1 2 3 45
Daily Record 8 61 7 22 0   1 53
Daily Telegraph 61 15 17 0 0 4 1 -46
Financial Times 45 23 24   2 6   -21
The Guardian 5 44 37 1 9 1 3 39
The Independent 12 36 39 1 5 2 4 24
Metro 18 42 26 1 8 3 1 24
Daily Star 17 53 16 3   2 9 37
The Sun 31 41 13 6 1 5 3 10
The Times 40 26 29 1 2 2 1 -14
Evening Standard 32 35 24 0 4 2 2 3
Other 25 40 21 7 1 3 2 15
None of these 26 34 29 2 3 4 2 8
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