Voting Intention by Newspaper Readership
MORI Voting Intention Aggregate (Certain to vote 10/10)
Base: 21,727 GB adults aged 18+ (16,337 giving a voting intention), July-December 2004
| |
Conservative |
Labour |
Lib Dem |
Scottish / Welsh Nationalist |
Green Party |
UK Independence Party |
Other |
Labour Lead |
| |
% |
% |
% |
% |
% |
% |
% |
% |
| All |
31 |
35 |
23 |
3 |
2 |
4 |
2 |
3 |
| Daily Express |
41 |
29 |
19 |
2 |
1 |
4 |
3 |
-12 |
| Daily Mail |
53 |
21 |
17 |
1 |
1 |
6 |
1 |
-32 |
| The Mirror |
15 |
60 |
18 |
1 |
1 |
2 |
3 |
45 |
| Daily Record |
8 |
61 |
7 |
22 |
0 |
|
1 |
53 |
| Daily Telegraph |
61 |
15 |
17 |
0 |
0 |
4 |
1 |
-46 |
| Financial Times |
45 |
23 |
24 |
|
2 |
6 |
|
-21 |
| The Guardian |
5 |
44 |
37 |
1 |
9 |
1 |
3 |
39 |
| The Independent |
12 |
36 |
39 |
1 |
5 |
2 |
4 |
24 |
| Metro |
18 |
42 |
26 |
1 |
8 |
3 |
1 |
24 |
| Daily Star |
17 |
53 |
16 |
3 |
|
2 |
9 |
37 |
| The Sun |
31 |
41 |
13 |
6 |
1 |
5 |
3 |
10 |
| The Times |
40 |
26 |
29 |
1 |
2 |
2 |
1 |
-14 |
| Evening Standard |
32 |
35 |
24 |
0 |
4 |
2 |
2 |
3 |
| Other |
25 |
40 |
21 |
7 |
1 |
3 |
2 |
15 |
| None of these |
26 |
34 |
29 |
2 |
3 |
4 |
2 |
8 |
|