Election Campaign Influences on Voting 1997-2005
Q Which of these items, if any, have influenced the way you intended to vote?
All responding
| |
23-24 April 1997 |
24-30 May 2001 |
5-10 May 2005 |
| |
% |
% |
% |
| The TV debate between the party leaders |
10
|
21 |
18 |
| Newspapers |
10
|
15 |
14 |
| The views of your local candidates |
9
|
13 |
12 |
| Party election broadcasts |
12
|
14 |
12 |
| Political leaflets through your letterbox |
6
|
6 |
8 |
| Posters on billboards |
4
|
2 |
3 |
| Opinion polls |
2
|
4 |
3 |
| Internet |
n/a
|
1 |
2 |
| Telephone calls from political parties |
n/a
|
1 |
* |
| Video received from political party |
2
|
0 |
* |
| Other |
4
|
4 |
7 |
| None of these |
61
|
50 |
52 |
| Don't know |
3
|
2 |
1 |
Base: c. 1,000-2,000 GB adults aged 18+
Analysed by voting intention
| |
23-24 April 1997
|
|
24-30 May 2001 |
|
5-10 May 2005 |
| |
Voting intention |
|
Voting intention |
|
Voting intention |
| |
Con |
Lab |
LD |
|
Con |
Lab |
LD |
|
Con |
Lab |
LD |
| |
% |
% |
%
|
|
% |
% |
% |
|
% |
% |
% |
| The TV debate between the party leaders |
10
|
11
|
14
|
|
18 |
24 |
24 |
|
17 |
20 |
26 |
| Newspapers |
12
|
11
|
6
|
|
20 |
15 |
18 |
|
15 |
14 |
17 |
| The views of your local candidates |
7
|
9
|
9
|
|
12 |
16 |
16 |
|
11 |
11 |
22 |
| Party election broadcasts |
12
|
11
|
16
|
|
16 |
18 |
12 |
|
11 |
13 |
17 |
| Political leaflets through your letterbox |
4
|
5
|
11
|
|
7 |
6 |
8 |
|
7 |
6 |
14 |
| Posters on billboards |
2
|
5
|
4
|
|
3 |
2 |
2 |
|
3 |
4 |
4 |
| Opinion polls |
1
|
3
|
4
|
|
2 |
5 |
3 |
|
2 |
4 |
5 |
| Internet |
n/a
|
n/a
|
n/a
|
|
1 |
1 |
2 |
|
3 |
2 |
4 |
| Telephone calls from political parties |
n/a
|
n/a
|
n/a
|
|
0 |
1 |
1 |
* |
* |
* |
| Video received from political party |
1
|
1
|
2
|
|
0 |
0 |
0 |
* |
* |
* |
| Other |
5
|
3
|
1
|
|
3 |
4 |
5 |
6 |
7 |
8 |
| None of these |
65
|
61
|
53
|
|
54 |
44 |
46 |
54 |
51 |
35 |
| Don't know |
2
|
3
|
3
|
|
0 |
2 |
1 |
1 |
* |
1 |
|