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Best Party Leader In Key Respects

Published:10 April 2014
Fieldwork:2007-2014
Sub-Theme:Other Political Trends
Keywords:David Cameron, Ed Miliband, Gordon Brown, Menzies Campbell, Nick Clegg, Nigel Farage, Party leaders
(Click on keywords to find related Research)
Q In choosing between Prime Minister Gordon Brown, Conservative leader David Cameron or Liberal Democrat leader [Sir Menzies Campbell/Nick Clegg], which leader do you think...

OR Q In choosing between David Cameron, Nick Clegg, Ed Miliband or Nigel Farage, which leader do you think...

... best understands the problems facing Britain?
...has the most personality?
...would be best in a crisis?
...leads the most united team?
...is best able to deal with the challenges of the 21st century?
...is the most capable?
...is best able to deal with problems of the environment?
...best understands world problems?
...is most out of touch with ordinary people?
...is more honest than most politicians?
...is more likely to promise anything to win votes?
...best understands the fine details of his policies?

 

Best understands the problems facing Britain

  Gordon Brown David Cameron Sir Menzies Campbell None of these Don't know Brown lead over Cameron
  % % % % % ±%
8-9 August 2007* 51 17 8 n/a 24 +34
27-28 September 2007** 49 16 12 14 10 +33
18-19 April 2010** 33 26 26 6 8 +7
  Gordon Brown David Cameron Nick Clegg None of these Don't know Brown lead over Cameron
  % % % % % ±%
9-10 January 2008 36 30 7 13 13 +6
25-27 September 2009  33 33 15 11 8 0

Base: c. 1,000 GB adults aged 18+
*Asked as "Q Which leader do you think best understands the problems facing Britain — Gordon Brown, David Cameron or Menzies Campbell?"
**Asked as "Q In choosing between Gordon Brown, David Cameron or Sir Menzies Campbell, which leader do you think …?"

  David Cameron Nick Clegg Ed Miliband Nigel Farage Don't know None of these
  % % % % % %
11-13 May 2013*** 27 8 23 16 10 15
 5-7 April 2014*** 23   9   25   17   13  13 
Base: c. 1,000 GB adults aged 18+

 

***Asked as "Q In choosing between David Cameron, Nick Clegg, Ed Miliband or Nigel Farage, which leader do you think …?"

Has the most personality

  Gordon Brown David Cameron Sir Menzies Campbell None of these Don't know Brown lead over Cameron
  % % % % % ±%
8-9 August 2007* 31 42 9 n/a 17 -11

Base: c. 1,000 GB adults aged 18+
*Asked as "Q Which leader do you think has the most personality — Gordon Brown, David Cameron or Menzies Campbell?"

Best in a crisis

  Gordon Brown David Cameron Sir Menzies Campbell None of these Don't know Brown lead over Cameron
  % % % % % ±%
8-9 August 2007* 69 10 6 n/a 14 +59
27-28 September 2007** 60 13 9 7 12 +47
  Gordon Brown David Cameron Nick Clegg None of these Don't know Brown lead over Cameron
  % % % % % ±%
9-10 January 2008 45 27 3 8 17 +18
25-27 September 2009 34 37 9 10 10 -3
18-19 April 2010** 40 28 14 8 10 +12

Base: c. 1,000 GB adults aged 18+
*Asked as "Q Which leader do you think would be best in a crisis — Gordon Brown, David Cameron or Menzies Campbell?"
**Asked as "Q In choosing between Gordon Brown, David Cameron or Sir Menzies Campbell, which leader do you think …?"

David Cameron Nick Clegg Ed Miliband Nigel Farage None of these Don't know
% % % % % %
5-7 April 2014*** 45 27 3 8 17 18

 

Base: c. 1,000 GB adults aged 18+

***Asked as "Q Which leader do you think …?"

Leads the most united team

  Gordon Brown David Cameron Sir Menzies Campbell None of these Don't know Brown lead over Cameron
  % % % % % ±%
27-28 September 2007** 54 12 10 10 13 +42
  Gordon Brown David Cameron Nick Clegg None of these Don't know Brown lead over Cameron
9-10 January 2008 27 34 10 9 20 -7

Base: c. 1,000 GB adults aged 18+
**Asked as "Q In choosing between Gordon Brown, David Cameron or Sir Menzies Campbell, which leader do you think …?"

Best able to deal with the challenges of the 21st century

  Gordon Brown David Cameron Sir Menzies Campbell None of these Don't know Brown lead over Cameron
  % % % % % ±%
27-28 September 2007** 50 12 8 11 11 +38
  Gordon Brown David Cameron Nick Clegg None of these Don't know Brown lead over Cameron
  % % % % % ±%
9-10 January 2008 34 37 6 11 12 -3

Base: c. 1,000 GB adults aged 18+
**Asked as "Q In choosing between Gordon Brown, David Cameron or Sir Menzies Campbell, which leader do you think …?"

  David Cameron Nick Clegg Ed Miliband Nigel Farage Don't know None of these
  % % % % % %
11-13 May 2013 33 7 23 8 13 16
Base: c. 1,000 GB adults aged 18+

 

***Asked as "Q In choosing between David Cameron, Nick Clegg, Ed Miliband or Nigel Farage, which leader do you think …?"

Most capable

  Gordon Brown David Cameron Sir Menzies Campbell None of these Don't know Brown lead over Cameron
  % % % % % ±%
27-28 September 2007 60 14 7 9 11 +46

  Gordon Brown David Cameron Nick Clegg None of these Don't know Brown lead over Cameron
  % % % % % ±%
18-19 April 2010 33 30 21 7 9 +3

 

Base: c. 1,000 GB adults aged 18+

   David Cameron
Nick Clegg
 Ed Miliband
Nigel Farage
Don't know
 None of these
  %
%
%
 %  % %
11-13 May 2013
 38  5  20 6
 13 17

Base: c. 1,000 GB adults aged 18+

***Asked as "Q In choosing between David Cameron, Nick Clegg, Ed Miliband or Nigel Farage, which leader do you think …?"

Best able to deal with problems of the environment

  Gordon Brown David Cameron Sir Menzies Campbell None of these Don't know Brown lead over Cameron
  % % % % % ±%
27-28 September 2007** 34 22 17 12 16 +12

Base: c. 1,000 GB adults aged 18+
**Asked as "Q In choosing between Gordon Brown, David Cameron or Sir Menzies Campbell, which leader do you think …?"

Best understands world problems

  Gordon Brown David Cameron Nick Clegg None of these Don't know Brown lead over Cameron
  % % % % % ±%
25-27 September 2009 43 25 10 10 12 +17
18-19 April 2010 45 22 14 8 10 +23

Base: c. 1,000 GB adults aged 18+

Most out of touch with ordinary people

  Gordon Brown David Cameron Nick Clegg None of these Don't know Brown lead over Cameron
  % % % % % ±%
25-27 September 2009 46 28 10 4 12 +18
18-19 April 2010 42 39 6 4 8 +3

Base: c. 1,000 GB adults aged 18+

  David Cameron Nick Clegg Ed Miliband Nigel Farage Don't know None of these
  % % % % % %
11-13 May 2013* 48 10 15 10 13 5
 5-7 April 2014**  40 14  15  15  14 

Base: c. 1,000 GB adults aged 18+

*Asked as "Q In choosing between David Cameron, Nick Clegg, Ed Miliband or Nigel Farage, which leader do you think …?"

**Asked as "Q Which leader do you think …?"

 

More honest than most politicians

  Gordon Brown David Cameron Nick Clegg None of these Don't know Brown lead over Cameron
  % % % % % ±%
25-27 September 2009 19 25 27 19 10 -6

Base: c. 1,000 GB adults aged 18+

Is most likely to promise anything to win votes

  Gordon Brown David Cameron Nick Clegg None of these Don't know Brown lead over Cameron
  % % % % % ±%
18-19 April 2010 36  43 9 -6

 

Base: c. 1,000 GB adults aged 18+

Best understands the fine details of his policies

  Gordon Brown David Cameron Nick Clegg None of these Don't know Brown lead over Cameron
  % % % % % ±%
18-19 April 2010 38  23 18 7 13 15

 

Base: c. 1,000 GB adults aged 18+

 

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