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How Britain Voted in 2010

Published:21 May 2010
Fieldwork:April-May 2010
Sub-Theme:Election 2010
Keywords:2010 British general election, Age, Election outcome, Election results, Elections, Gender, Social class, Voting turnout
(Click on keywords to find related Research)

See also : Voting by newspaper readership 2010, How Britain Voted in 1992, How Britain Voted in 1997, How Britain Voted in 2001, How Britain Voted in 2005, How Britain Voted 1974-2010 (overview), Voting by housing tenure 1983-2010, Voting by newspaper readership 1992-2010, Ipsos MORI polls during the 2010 election

How Britain Voted in 2010

The table below shows Ipsos MORI's final estimates of how the votes at the general election broke down by gender, by age, by social class and by housing tenure. This is based on a detailed analysis of all the voting intention surveys we conducted during the campaign, a total of more than 10,000 interviews, aggregated to achieve a robust sample size, and weighted at regional level to the final election result and turnout as well as to the population profile. (These figures supersede the interim estimates that were published in the Observer on 9 May.)

  Voting     Change since 2005
  Con Lab LD Oth Con
lead
over Lab
 Turn-
out
Con Lab LD Turn-
out
Con-
Lab
swing
  % % % % ± %   ± % ± % ± % ± % %
All 37 30 24 10 7 65% +4 -6 +1 +4 5.0
Gender










Male 38 28 22 12 10 66% +4 -6 0 +4 5.0
Female 36 31 26 8 4 64% +4 -7 +3 +3 5.5
Age










18-24 30 31 30 9 -2 44% +2 -7 +4 +7 4.5
25-34 35 30 29 7 4 55% +10 -8 +2 +6 9.0
35-44 34 31 26 9 4 66% +7 -10 +3 +5 8.5
45-54 34 28 26 12 6 69% +3 -7 +1 +4 5.0
55-64 38 28 23 12 10 73% -1 -3 +1 +2 1.0
65+ 44 31 16 9 13 76% +3 -4 -2 +1 3.5
Men by Age










18-24 29 34 27 10 -4 50% -4 0 +2 +11 -2.0
25-34 42 23 30 6 18 56% +13 -10 +3 +7 11.5
35-54 36 28 23 13 8 67% +5 -8 +1 +3 6.5
55+ 41 29 16 14 12 76% +1 -4 -4 +2 2.5
Women by Age










18-24 30 28 34 9 2 39% +8 -15 +8 +4 11.5
25-34 27 38 27 8 -11 54% +6 -5 -1 +6 5.5
35-54 33 31 29 8 2 67% +6 -9 +4 +6 7.5
55+ 42 30 21 7 12 73% +1 -4 +1 0 2.5
Social Class










AB 39 26 29 7 13 76% +2 -2 0 +5 2.0
C1 39 28 24 9 11 66% +2 -4 +1 +4 3.0
C2 37 29 22 12 8 58% +4 -11 +3 0 7.5
DE 31 40 17 12 -10 57% +6 -8 -1 +3 7.0
Men by Class










AB 44 23 27 7 21 76%
+7 -4 -1 +7
5.5
C1 40 28 22 10 12 67%
+1 -1 0 +3
1.0
C2 33 33 19 15 0 58%
+1 -6 +1 +1
3.5
DE 32 35 13 20 -3 59%
+8 -12 -4 +4
10.0
Women by Class










AB 34 29 31 6 5 75%
-2 0 +2 +4
-1.0
C1 39 28 25 8 10 66%
+5 -7 +2 +5
6.0
C2 41 25 25 9 17 58%
+7 -15 +5 0
11.0
DE 29 45 19 7 -15 56%
+4 -4 +1 +2
4.0
Housing Tenure










Owned 45 24 21 11 21 74% +1 -5 +1 +3 3.0
Mortgage 36 29 26 9 7 66% +5 -7 +1 +6 6.0
Social renter 24 47 19 11 -23 55% +8 -8 0 +4 8.0
Private renter 35 29 27 9 6 55% +8 -7 -1 +4 7.5
Ethnic group











White 38 28 24 10 10 67% +4 -7 +1 +5 5.5
All non-white 16 60 20 4 -44 51% +2 -4 +6 +4 3.0

Base: 10,211 GB adults aged 18+ (of which 5,927 were "absolutely certain to vote" or said they had already voted), interviewed 19 March-5 May 2010.

Source: Ipsos MORI

 

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