An international survey by Ipsos MORI commissioned by King’s College London on World Questions indicates that before nations can tackle several global challenges they first must understand and bridge the gap between their divergent opinions.
The survey, conducted between the 7th and 21st September 2010 by Ipsos MORI, asked a total of 7,055 adults (16 – 64) in eight countries two questions on-line – to identify ‘the two or three greatest challenges that face a) the world, and b) their own country.
Global warming and climate change (46%) and war and terrorism (46%) were identified as the top two global challenges.
Alternatively, the economy (44%) and poverty (41%) topped the list as the issues of greatest challenges across the eight countries included in the survey.
Ipsos MORI interviewed 7,055 adults aged 16 – 64 across eight countries on the Global @dvisor survey – Australia (1,001), Brazil (1,018), China (1,018), Great Britain (1,005), India (1,005), Saudi Arabia (504), South Africa (504) and the USA (1,000),
Interviews were conducted on-line between 7th – 21st September 2010. Quota controls were set upon the interviews achieved and the resultant survey data weighted to the known population profile of this audience (16 – 64 years of age).