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Voting Intention by Newspaper Readership Quarter 1 2005

Published:21 April 2005
Fieldwork:January - March 2005
Sub-Theme:Voting Intention (only those 'certain to vote')
Source:MORI
Keywords:Newspaper Readership, Voting intention
(Click on keywords to find related Research)

MORI Voting Intention Aggregate (Certain to vote 10/10)
Base: 11,786 GB adults aged 18+ (8,982 giving a voting intention), January-March 2005

MORI's Certain to Vote Figures by Readership, 1st Quarter 2005

Voting Intention All Daily Express Daily Mail The Mirror Daily Telegraph Financial Times The Guardian The Independent Daily Star The Sun The Times
Unweighted total 5,257 326 883 462 422 53 307 135 100 647 310
Weighted total 4,991 296 812 436 399 54 301 136 100 615 305
Turnout 53% 67% 64% 54% 73% 58% 66% 65% 38% 44% 68%
 
Conservative 1,678 130 465 57 253 19 22 15 17 218 135
  34% 44% 57% 13% 64% 36% 7% 11% 17% 35% 44%
Labour 1,923 86 191 290 57 18 145 51 53 269 83
  39% 29% 24% 66% 14% 34% 48% 38% 53% 44% 27%
Liberal Democrats 1,020 58 114 66 71 12 101 58 13 61 75
  20% 20% 14% 15% 18% 23% 34% 43% 13% 10% 24%
Scottish / Welsh Nationalist 123 5 7 6 1 1 2 1 7 31 1
  2% 2% 1% 1% 0% 1% 1% 0% 7% 5% 0%
Green Party 100 6 10 7 4 0 20 6 3 9 7
  2% 2% 1% 2% 1% 0% 7% 4% 3% 1% 2%
UK Independence Party 82 5 15 6 8 1 0 1 3 16 5
  2% 2% 2% 1% 2% 1% 0% 1% 3% 3% 2%
Other 65 5 10 5 4 3 11 4 4 11 1
  1% 2% 1% 1% 1% 5% 4% 3% 4% 2% 1%
Labour Lead 5% -15% -34% 53% -49% -2% 41% 27% 36% 8% -17%
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