We believe that successful advertising builds stronger brands.

Ipsos ASI know about brands and advertising and we specialise in evaluating them. Not only are we experts delivering research, but we care about how it is used. We work with our clients to build brand health and maximize the return on their advertising investment by helping them make decisions that improve and optimize their marketing communications. We gain a clear understanding of their objectives and needs and make our research work as hard for their brands as it can.

Our comprehensive range of advertising research solutions helps clients make the best decisions at all stages of the advertising process: development, pre-testing for qualifying advertising, tracking, and evaluating brand equity / brand health. In addition, our holistic integrated advertising assessment provides advertisers with insights that enable them to develop, evaluate and improve their advertising.

Key Clients include: