Equity Solutions

What are the key drivers of my brand?

Our suite of equity tools assesses your brand's equity and health against those of your competitors and help you understand what drives your equity. Our brand health model provides you with a quantified brand health. It is validated across more than 100 product categories against measures such as market share, share trend, purchase interest and brand commitment.

Assessing brand equity

We believe that one of the key roles of advertising is to contribute to brand equity. But you cannot manage advertising and its contribution to equity without a clear view of how equity works and how it contributes to brand success. This is what Equity*Builder delivers.

Equity*Builder evaluates the strengths, weaknesses and drivers of your brand; it is ideal for tracking over time, comparing against competitors, and / or analyzing between sub-segments of consumers. It assesses multiple dimensions of brand health and helps you understand what drives consumers to your, rather than your competitors' brand. Uniquely, it looks at brand health within the context of involvement, substitutability and pricing. As a result you can identify the dimensions and specific attributes that drive the health of your brand, allowing you to develop stronger, more competitive brand and advertising strategies.