Executional Solutions

Will my advertising concept be effective?

Pre-testing determines the potential of creative ideas at all stages of ad development, enabling advertisers to identify successful advertising so they can do more and sell more.

We offer a comprehensive range of pre-testing solutions to support the increasingly complex decisions facing advertisers, thereby helping you air the best possible advertising and drive in-market results. The range and depth of our copy testing portfolio, Next, makes it the most comprehensive set of pre-testing tools in the industry. Next has evolved in response to client needs and offers the flexibility to adapt to various countries, budgets and timing requirements. Next products are based on our method of measuring ad effectiveness and share common parameters of design and measurement.

They include Next*Idea and Next*TV, which assess creative concepts against a database of more than 25,000 advertising tests. They show you where your ad has good potential and which elements might hinder its ability to be recalled and / or persuasive. The results provide valuable direction for refinement, revisions and execution, the crucial next stages of advertising development.