Pre-testing Solutions For Campaigns — Next*360

Muti-media campaign evaluation

In today's dynamic media environment, savvy marketers no longer rely on single adverts in traditional media.

But how do you know whether your multi-media communications are working together?

We have the expertise and research tools to evaluate multiple adverts and multi-media campaigns holistically and measure the contribution of each message - to engage the consumer, drive sales and reinforce brand equity, across the whole range of consumer touch points.

Next*360 brings the proven methods and sales-validated measures of Next*TV to an interactive, multi-media pre-test. Evaluative measures gauge the campaign's overall potential for visibility, branding and persuasion. A unique rotation analysis shows you what each message contributes to the whole. In-depth diagnostics reveal what is working, what is not, and why, to help you refine the fit and mix across media.