Next*Outdoor

Will people notice and remember your outdoor adverts?

We developed Next*Outdoor online by leveraging decades of experience in TV and print media research. It is based on our tested methodology for measuring the effectiveness of advertising, reach and response. Robust diagnostics provide a full evaluation of the strengths and weaknesses of the advertisement to guide optimisation.

Next*Outdoor provides insights on:

• the potential of your advert to impact sales
• how the advert is contributing to brand equity
• how well it fits with your advertising strategy
• how to optimize the advert's effectiveness.

The methodology replicates reality as closely as possible, improving the validity of the measures collected. Interviewees are recruited to "to look at some pictures of the urban environment in order to collect their opinions on it", not to take part in an advertising survey (there is no mention of any advertising theme during recruitment). The outdoor advertising is inserted into a virtual tour that simulates a real tour through a town, which respondents then watch. The show is standardised, so that that the total number of photos and the proportion with and without adverts remains the same for all tours. The respondents are interviewed firstly about the pictures and then about the adverts.