Next*Print

Next*Print provides effectiveness and diagnostic insights into your print advertising.

Next*Print is an in-home, in-magazine advertising  testing system designed to be used in parallel with Next*TV in methodology, testing environment, sample and key measures. It provides multiple measures of a print advert's potential to impact your brand:

• Related Recall, which reflects the extent to which the advert was noticed, remembered and associated with the brand.
• Persuasion, which measures the ability of the advert to change a consumer's beliefs, attitudes or intended behaviour.
• In-depth diagnostics, to provide actionable feedback on the advert.

Next*Print is available in main markets in North America, Europe and Latin America.