Next*TV

 

Next*TV, our flagship copy testing system, provides in-home exposure to advertising, delivering the most accurate measure of commercial breakthrough in the industry.

It provides insights on:

• the potential of your commercial to impact sales
• how the advert is contributing to brand equity
• how well it fits with your advertising strategy
• how to optimize the advert's effectiveness.

Key features include:

• our validated measure of advert breakthrough, Related Recall
• multiple, proven persuasion measures most appropriate for the market situation
• our validated predictor of potential in-market, advertising-driven sales effectiveness, the Copy Effect Index
• superior national samples and the ability to provide custom/targeted samples
• comprehensive diagnostics to provide the insights needed to improve advertising.

It includes one of the most comprehensive global databases available, with results from more than 25,000 commercials in over 25 countries. Next*TV is available for the main markets of North America, Europe, Latin America and Asia.