Market Solutions

Is my advertising working?

Continuous tracking is an important part of any advertising research process. It can provide information on advertising performance in-market, where the environment is constantly changing. It can also provide important feedback on the success of media plans.

Our Ad*Graph and Brand*Graph solutions enable you to keep on top of your in-market performance by having up-to-date brand data at your fingertips. Our systems have a relevant and validated series of normative questions to ensure comparability to the thousands of tracked campaigns in our databases. Our in-market solutions include Equity*Builder, a brand equity / brand health model, enabling you to integrate advertising and brand equity measurement.

Evaluating multi-media campaigns

In today's dynamic media environment, savvy marketers no longer rely on single adverts in traditional media. But how do you know whether your multi-media communications are working together? We have the expertise and research tools to evaluate multiple adverts and multi-media campaigns holistically - and to measure the contribution of each message - so you can engage the consumer, drive sales and reinforce brand equity across the whole range of consumer touch points.

Brand*Graph 360 tracks the in-market reach, impact, and cost effectiveness of all your communications. A powerful consumer mix model shows you the contributions of POS, packaging, sponsorship, even uncontrolled communication such as word-of-mouth, in addition to each part of your advertising media mix. By analysing the effect of each consumer touch point on brand equity, purchase intent and other measures, we can help you focus your communication on the messages that work best.