Brand*Graph 360

Brand*Graph 360 tracks the in-market reach, impact, and cost effectiveness of all your communications. A powerful consumer mix model shows you the contributions of POS, packaging, sponsorship, even uncontrolled communication like word-of-mouth, in addition to each part of your ad media mix. By analysing the effect of each consumer touch point on brand equity, purchase intent and other measures, we can help you focus your communication on the messages that work best.