Sponsorship
Understanding and monitoring the impact that a sponsorship has on your organisation, both internally and externally, will help you develop and improve the effectiveness of your activities and communications, adding value to your organisation.
Embarking on a sponsorship is often one of the largest financial commitments an organisation enters into. With twenty years of experience, Ipsos MORI can help you understand the impact your sponsorship is having and how to manage it for business benefit. Our sponsorship experts use qualitative and quantitative research to take a 360 degree view and look beyond traditional consumer research to evaluate its true impact.
Our involvement with the sponsorship industry began in 1987 when we started monitoring the market to advise our clients of all UK sponsorship deals. The results were published each quarter as Sportscan and, to this day, combined with its sister publication Leisurescan, it is used by many in the industry as an excellent guide to who is sponsoring which events, teams, individuals or programmes. In 1992 we went one stage further and became the first agency worldwide to offer dedicated weekly measurement of the association of brands with sports, events and teams. More than 15 years later, Sponsortest as it is known, has been used by over 40 clients. These syndicated studies form just a small part of our work.