Arts

What are the typical audiences for an arts based sponsorship?

Clients

Museums and theatres provide unique, exclusive venues for entertaining clients. Specially designed activities can be used to engage them in non-business ways to demonstrate a company's emotional dimension. To gain maximum benefit you need to:

• understand the impact a sponsorship has had on the perceptions and personality of the company among current clients (comparison between those who have engaged with the sponsorship and those who haven't is vital).
• research a sample of business leaders to understand the reach of the sponsorship within this community and its impact among potential clients.

Engaging employees

Employees can engage with the sponsorship through initiatives such as a display of employee art to mark the launch of a new sponsorship, provision of tickets for team or family outings, a sponsorship related club allowing employees to learn new skills (art, drama etc). It is also important to understanding whether the sponsorship objectives are understood internally and their impact on employee satisfaction, motivation and retention.

Corporate reputation / CSR

Reputation is built up over long periods and brands need to build a reservoir of goodwill. Without it, a brand's reputation lacks the resiliency to withstand the inevitable ups and downs that hit all organisations.We can measure the impact a sponsorshi has on reputation among a variety of stakeholders, including customers, clients, opinion formers and government.

The wider public

We can help you understand the impact a sponsorship has had on a brand in terms of sponsorship awareness, brand salience, equity, image and consideration.