Strategy Solutions

How can I determine the best advertising strategy?

We identify what your brand needs to communicate, and the best creative approaches to convey your message. Our strategy solutions include an early-stage advertising strategy / positioning screener that evaluates your core positioning ideas without the influence of creative execution. Among the key parameters of evaluation are persuasion, equity, clarity and credibility.

Concept screening and development

Concept screening, the first step of advertising development, is crucial. This is when creative ideas are reviewed, revised, evaluated and many are discarded. Decisions are then made to pursue production; often with little or no consumer feedback to understand the potential power of the creative ideas.