2012 Ipsos ASI Publications
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Leveraging the potential for 'word of mouth' & 'word of mouse'
The impact of ‘word of mouth’ is fascinating - how are people talking about the ad, what is their interpretation of the brand and how did it make them feel? In this thought piece we look at how to make Re-transmission work for a brand and includes examples from the 2012 Super Bowl. 
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Live Test - optimising digital campaigns
Optimise your digital campaign prior to launch. Live Test is a research solution that leverages ad replacement technology to evaluate digital creative and channel effectiveness before or at launch in an experimental environment. Providing you with the insight to make the right decisions for your digital campaign.
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Leveraging the social media paradox
Digital and social media offer brands increasingly innovative and diverse ways to reach and engage customers, but how do you know if your strategy is the right one and if your efforts are effective? This thought piece highlights the three things brands must do to ensure successful social media strategies.
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Ad Transferability lessons learned
Transferring an ad across markets might seem tempting if budgets are squeezed, or if the intention is to replicate the ad’s success from the first market. However, transferring ads can be unpredictable. This paper highlights the risks and complexities, seeking to improve an advertiser’s chances of success.
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Using research for effective media planning
Content is king, but the importance of getting the media strategy right should not be underestimated. The plethora of choices can be daunting. In this paper we look at how important the choice of media is - get it wrong and the power of your great creative might not be maximised.
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Leveraging Social Media
Social media offer brands a great opportunity to reach out to people and actively interact with them. However, with all the noise in social media, it is more important than ever that brands ensure they are engaging effectively, in the right places and with the right content. Here are our top tips for social engagement.
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Better measurement for stronger brands
When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result.
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Rethinking Ad Development
Ipsos ASI share our advertising experience on how consumer insight can aid the early stages of creative development, and help support creativity without the risk of "failure".
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Social Media Insights: Change the conversation
The rise of Social Media has led to a fundamental change in the way brands communicate with consumers. It is no longer a one-way exchange but a dialogue, in which the power of the consumer must be respected, and appropriately managed.
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2011 Ipsos ASI Publications
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A Question of Trust: Understanding reputation and how it is impacted by ad campaigns
This article looks at how companies communicate what they stand for, and how we can measure the effectiveness of their efforts.
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The Road to Digital Success
What do we know today about what characterises the most effective digital advertising?
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Can You Feel It? Measuring Emotion in Advertising
Emotional response is an essential element of the 'creative DNA' of advertising. This article explores how we get an understanding of how ads make you feel.
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Ipsos ASI: 2011 Trends to Watch
The world is changing fast, and the world of marketing communications faster still. It becomes more important than ever for brands to stay in tune with the times. With this in mind, we share some observations about trends in marketing and communications, based on Ipsos ASI's work in related research across the globe.
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How to Navigate the Celebrity Endorsement Minefield
It is a common strategy for advertisers to imbue their brand with the magic of celebrity, but 2010 was a year full of cautionary tales in this area. What are the lessons for advertisers? Keith Glasspoole explains.
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The Road to Digital Success
What do we know today about what characterises the most effective digital advertising?
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