Advertising. At the end of the day it is about one thing: a good story, well told. Sounds simple enough but the truth is – it is tough. Tough to know what to say and tough to know how to say it, where and when so that your messages connect and inspire.
At Ipsos ASI we are not generalists - we are advertising enthusiasts. We wake up every morning thinking about how to help our clients communicate the right messages across the right touch points to the right people at just the right time… to drive the right results.
Whether it is emerging digital media, established and more traditional platforms, or that interesting new venue you have just heard about, we will help you assess the big picture and guide you toward the optimal approach as we work to maximise your advertising spend.
Our approach starts with you; your goals, your needs, your questions – because there is no one solution. From strategy definition, content development, ad testing and campaign design to campaign evaluation, optimisation and brand equity, we tailor a solution to meet your specific needs. It does not necessarily cost you more - it just gets you more.
Speaking of more, we know the market is always moving, and that is why we are too. Recognised in the industry for our ‘great minds’, we have individuals focused on delivering superior insights today along with a tomorrow committee that is focused on anticipating what is next. Qualitative, quantitative, structured, unstructured – for this group it is all blue sky and as they advance, you advance.
An average city resident encounters five thousand ad messages a day: on their mobile phone, in the cinema - even on egg shells and airsickness bags. To help cut through the clutter, eighty percent of the world’s best brands have turned to us for insights on maximising their brand communications. We have helped to build their business. Let us talk about how we can build yours.