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Ipsos Loyalty

Advising the world’s leading businesses on measuring, modelling and managing customer & employee relationships.

Who We Are

We help our clients to enhance their business performance by strengthening their relationships with customers and employeesRead more link

Our Expertise

We have some of the brightest minds in the industry, with teams dedicated to customer, employeeB2B and financial services research. Our work is underpinned by a comprehensive R&D programme. Read more link

Our Approach

We are dedicated to helping you identify and grow your most profitable customers and employees. Our numerous books and publications demonstrate our thought leadership and our openness to review and challenge. Read more link

Latest Thinking

Ipsos Loyalty Council: How businesses are seeing their customers in high resolution and listening to (not just hearing) what they say. Read more link

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Niall Rae
Niall Rae

Managing Director


The economic challenges facing UK business

The continuing Eurozone crisis has caused a sharp fall in confidence among senior business leaders according to our new research for the CBI.

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