Resources and Capabilities

International Reach

As one of the largest international market research firms, our network provides us with the ability to interview almost anywhere in the world, in both developed and emerging markets. Many of our studies regularly cover over 20 countries. This allows our clients to assess their global brands and their strengths/weaknesses in each market, as well as enabling them to look at how decision making and views on topical issues can vary in different regions

There are many cultural differences in how business is conducted, with each market having a unique heritage that will shape the attitudes and behaviours of those that operate in it. Understanding the differences between countries, including the specific sector history, allows us to provide that extra level of insight necessary to make the most of your results.

Business interviewing

Our clients trust us to conduct business interviewing involving complex topics, often among important clients and prospective clients. We do this using a full range of methodologies:

• Face-to-face and Telephone interviewing: We only use specialist business interviewers to ensure we provide the extra techniques, knowledge and understanding required in business interviewing.
• Online: We offer various online options, ranging from panel to ad-hoc work, presenting a cost effective way of reaching mid-senior level audiences.
• Mobile: We offer SMS and WAP surveys, allowing you to find out the views of your clients and members within hours of an event, through the use of our real-time reporting tools.