Welcome to Ipsos MORI's Business Outlook Hub

Ipsos MORI's Business Outlook Hub This area of our site has been developed as a resource for anyone involved in running a business, service or team in Britain today. It brings together our latest research and thinking on business issues.

Each quarter we prepare a Business Outlook Report which draws on our latest business and employee research. If you would like to join our mailing list and receive regular copies of our Outlook Reports please click here.

If you would like to discuss any of the topics listed here please contact Matthew Chatterton
or Simon Atkinson.

Latest Research

How Britain Voted in 2010
21 May 2010
Profile of voting behaviour at the 2010 general election broken down by age, gender, social class and housing tenure

May 2010 Issues Index
19 May 2010
Ipsos MORI's May Issues Index shows the highest level of concern about the economy that we have ever recorded

Representation of women in business and government
12 March 2010
To help mark International Women’s Day on 8th March 2010, the Government Equalities Office commissioned Ipsos MORI to conduct a survey on women’s representation in business and government.

Ipsos MORI February Political Monitor
25 February 2010
Among those who are "absolutely certain to vote", 37% say they would vote Conservative, 32% Labour and 19% Liberal Democrat. Assuming a national uniform swing, these shares of the votes would make Labour the largest party in a hung Parliament (with about 294 seats to the Tories' 275).

Jobs outlook worse this quarter as pain spreads to public sector quicker than private sector recovery
15 February 2010
More redundancies and a drop in employment is expected in the public sector according to the latest Labour Market Outlook survey

Latest Thinking

Ipsos Health Division - Thought-Leadership Media Pack
29 April 2010
It is the role of Business Intelligence to help Pharma continue to grow in these turbulent times. At Ipsos Health, we differentiate ourselves on our ‘thought-leadership’ and ability to provide pharma with a more holistic understanding of the critical issues impacting on the global healthcare sector, both through the market research we undertake and our presence within public and private sector debate.

Ipsos Marketing - Global Consumer Views
28 April 2010
Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.

Moving Mobile Internet into the Mainstream
24 February 2010
Over the past 10 years, the mobile internet has promised much but for many mobile consumers has failed to deliver anything close to fixed (i.e. via PC/laptop) web experience.

Customers Take the Positive Path
22 February 2010
Despite months of recession and unemployment, many feel that the worst is over – but remember consumers still insist on a fair deal, writes Fiona Moss.

The Future of Radio
22 January 2010
In June 2009, the UK Government published its Digital Britain Report, which lays out the requirements for a country living and working in the digital age. Specifically for radio, this means the migration from analogue to digital broadcasting. In this context, Ipsos MediaCT looked at the implications of the Government's forecasts and the barriers to be overcome to ensure success.

Ipsos MORI Business Review of the Year 2009
December 2009
As 2009 draws to a close, can we make any conclusions about what the events of the last year mean for business in Britain today?