Who We Are

Customer loyalty is one of the most valuable assets for any business.  Our specialists work with our clients to grow and nurture customer loyalty. 

Our Expertise

Ipsos Loyalty has conducted extensive R&D in order to develop its proprietary knowledge base and suite of tools. Read more link

Why Loyalty Matters

Is Loyalty in decline? And does Loyalty matter anyway?  These issues are tackled head on in Why Loyalty Matters, published this July. Read more link

Our Approach

We are passionate about helping our clients understand their customers and make the right choices for their business. We do this using the full range of research techniques, advanced analytics and modeling. Read more link

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Customers Take the Positive Path

Customers Take the Positive PathDespite months of recession and unemployment, many feel that the worst is over – but remember consumers still insist on a fair deal, writes Fiona Moss.

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Understanding Customer Relationships

Download our Understanding Customer Relationships paper. Read MoreRead More

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ContactWho we are and
how to get in touch

Julian Misell, Research Director, Ipsos MORI Loyalty 

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