Why Loyalty Matters

Loyalty is often seen as a good thing – something for us all to aspire to in our business and personal lives. But what are its dimensions? Is Loyalty in decline? And does Loyalty matter anyway?

Tim Keiningham, Lerzan Aksoy and Luke Williams tackle these issues head on in Why Loyalty Matters, published this July. The book includes findings from the new global Ipsos Loyalty study and gives you the opportunity to assess how loyal you are – with the help of your friends and colleagues.

To find out more about Why Loyalty Matters click here.